A data profile of the people who buy, follow and care about Shopping and fashion in United Arab Emirates — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 6,172,341 people in United Arab Emirates.
The average Shopping and fashion fan in United Arab Emirates is 32.1 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Emirate of Sharjah, Dubai.
The key figures that characterise the Shopping and fashion profile in United Arab Emirates.
32.3% are female, 67.7% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 32.1 |
| Estimated audience size | 6,172,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Shopping and fashion audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~1.5M | 1.02× | |
| 02 | Emirate of Abu Dhabi | ~2.5M | 1.01× | |
| 03 | Dubai | 0.00× | ||
| 04 | Emirate of Ajman | 0.00× | ||
| 05 | Fujairah | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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