A data profile of the people who buy, follow and care about Business and industry in Malaysia — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 7,505,530 people in Malaysia.
The average Business and industry fan in Malaysia is 36.4 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include Philosophy, Doctor of Philosophy, Political science, with strongest over-indexing on Philosophy (1.61× the country average).
Demographically, the Business and industry audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 14 regions tracked by Rascasse.
The typical Business and industry fan in Malaysia is balanced, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Philosophy.
The key figures that characterise the Business and industry profile in Malaysia.
49.1% are female, 50.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.4 |
| Estimated audience size | 7,505,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Business and industry audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
Where the Business and industry audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~3.5M | 2.62× | |
| 02 | Selangor | ~2.5M | 1.13× | |
| 03 | Perlis | ~100K | 1.13× | |
| 04 | Perak | ~600K | 1.09× | |
| 05 | Negeri Sembilan | ~400K | 0.98× | |
| 06 | Terengganu | ~300K | 0.98× | |
| 07 | Malacca | ~300K | 0.98× | |
| 08 | Kelantan | ~400K | 0.97× | |
| 09 | Pahang | ~300K | 0.96× | |
| 10 | Kedah | ~500K | 0.95× | |
| 11 | Sabah | ~600K | 0.93× | |
| 12 | Sarawak | ~600K | 0.92× | |
| 13 | Penang | ~400K | 0.92× | |
| 14 | Johor | ~900K | 0.89× |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wakesurfing | Sports | 2.03× | ||
| 02 | Meek Mill | Music & Radio | 1.89× | ||
| 03 | Zulily | Kids & Family | 1.87× | ||
| 04 | Farruko | Music & Radio | 1.77× | ||
| 05 | Voting | Politics & Society | 1.73× | ||
| 06 | Chandelier | Home & Garden | 1.68× | ||
| 07 | SunPower | Home & Garden | 1.65× | ||
| 08 | Philosophy | Business & Career | 1.61× | ||
| 09 | Doctor of Philosophy | Business & Career | 1.61× | ||
| 10 | Political science | Business & Career | 1.61× | ||
| 11 | Jada Pinkett Smith | Movies & TV | 1.58× | ||
| 12 | COS | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Social Media Usage | JOY | 1.00× | |
| Pet Ownership | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.01× | |
| Indulgence | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.90× |
Business and industry has an estimated audience of 7,505,530 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
49.1% of Business and industry fans are female, 50.9% are male, with an average age of 36.4 years.
Business and industry fans show strongest brand affinity for Philosophy (1.61×), Doctor of Philosophy (1.61×), and Political science (1.61×) over the country average.
Business and industry fans in Malaysia are most concentrated in Kuala Lumpur (reach ~3.5M), Selangor (reach ~2.5M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Business and industry itself, the audience over-indexes on Doctor of Philosophy (1.61×), Political science (1.61×), Chandelier (1.68×), and Voting (1.73×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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