A data profile of the people who buy, follow and care about Business and industry in Denmark — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 3,733,056 people in Denmark.
Business and industry has an estimated audience of 3,733,056 people in Denmark. 53.8% are female, 46.2% are male, average age 43.2. Top brand affinities: BTS, Baccarat, Disney Store.
Top brand affinities include BTS, Baccarat, Disney Store, with strongest over-indexing on BTS (1.59× the country average).
Demographically, the Business and industry audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Business and industry fan in Denmark is balanced, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for BTS.
The key figures that characterise the Business and industry profile in Denmark.
53.8% are female, 46.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.2 |
| Estimated audience size | 3,733,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Business and industry audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disney Store | Shopping | 1.81× | ||
| 02 | BTS | Music & Radio | 1.59× | ||
| 03 | Baccarat | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Extroversion | THRILL | 1.00× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Extroversion | THRILL | 1.00× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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