A data profile of the people who buy, follow and care about Business and industry in Belgium — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 6,371,319 people in Belgium.
The average Business and industry fan in Belgium is 40.6 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Demographically, the Business and industry audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The key figures that characterise the Business and industry profile in Belgium.
53.1% are female, 46.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.6 |
| Estimated audience size | 6,371,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Business and industry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
Where the Business and industry audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 1.06× | |
| 02 | West Flanders | ~600K | 1.02× | |
| 03 | Flemish Brabant | ~500K | 1.00× | |
| 04 | East Flanders | ~700K | 0.99× | |
| 05 | Brussels | ~400K | 0.98× | |
| 06 | Antwerp | ~600K | 0.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.00× | |
| Mindfulness | BALANCE | 0.99× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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