A data profile of the people who buy, follow and care about Hobbies and activities in Malaysia — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 6,741,633 people in Malaysia.
The average Hobbies and activities fan in Malaysia is 36.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Philosophy, Enzyme, Doctor of Philosophy, with strongest over-indexing on Philosophy (1.61× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hobbies and activities fan in Malaysia is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Philosophy.
The key figures that characterise the Hobbies and activities profile in Malaysia.
49.0% are female, 51.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.4 |
| Estimated audience size | 6,741,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Hobbies and activities audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Where the Hobbies and activities audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Malacca | ~300K | 1.10× | |
| 02 | Negeri Sembilan | ~300K | 1.07× | |
| 03 | Kedah | ~500K | 1.04× | |
| 04 | Sarawak | ~600K | 0.99× | |
| 05 | Penang | ~400K | 0.99× | |
| 06 | Johor | ~800K | 0.96× | |
| 07 | Kuala Lumpur | ~1M | 0.92× | |
| 08 | Selangor | ~1.5M | 0.91× |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 1.72× | ||
| 02 | Chandelier | Home & Garden | 1.68× | ||
| 03 | Enzyme | Health | 1.63× | ||
| 04 | The Guardian | News | 1.63× | ||
| 05 | Environmental protection | Politics & Society | 1.63× | ||
| 06 | Sports nutrition | Food & Beverages | 1.63× | ||
| 07 | Cargo pants | Fashion & Accessoires | 1.63× | ||
| 08 | Military tactics | Politics & Society | 1.63× | ||
| 09 | Smart casual | Fashion & Accessoires | 1.63× | ||
| 10 | Analog watch | Fashion & Accessoires | 1.63× | ||
| 11 | Backless dress | Fashion & Accessoires | 1.63× | ||
| 12 | Personality test | Business & Career | 1.63× | ||
| 13 | Rib eye steak | Food & Beverages | 1.62× | ||
| 14 | Tetris | Games | 1.62× | ||
| 15 | Philosophy | Business & Career | 1.61× | ||
| 16 | Doctor of Philosophy | Business & Career | 1.61× | ||
| 17 | Political science | Business & Career | 1.61× | ||
| 18 | Flat white | Food & Beverages | 1.61× | ||
| 19 | Nissan Skyline GT-R | Cars & Mobility | 1.61× | ||
| 20 | Miniskirt | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Pet Ownership | JOY | 1.01× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.90× | |
| Individualism | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Hobbies and activities has an estimated audience of 6,741,633 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.0% of Hobbies and activities fans are female, 51.0% are male, with an average age of 36.4 years.
Hobbies and activities fans show strongest brand affinity for Philosophy (1.61×), Enzyme (1.63×), and Doctor of Philosophy (1.61×) over the country average.
Hobbies and activities fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Hobbies and activities itself, the audience over-indexes on Enzyme (1.63×), Doctor of Philosophy (1.61×), Political science (1.61×), and The Guardian (1.63×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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