Rascasse Audience Intelligence

Hobbies and activities Audience in Ireland

A data profile of the people who buy, follow and care about Hobbies and activities in Ireland — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 2,027,977 people in Ireland.

#18among Lifestyle cluster in Ireland#26among Topic in Ireland#7in Sports

Hobbies and activities has an estimated audience of 2,027,977 people in Ireland. 55.8% are female, 44.2% are male, average age 39.3.

Demographically, the Hobbies and activities audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Indulgence.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Hobbies and activities profile in Ireland.

Audience size
2M
in Ireland
Gender
55.8%♀
44.2% male
Age
39.3
average years
Country rank
#82
Topic in Ireland
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobbies and activities fans

55.8% are female, 44.2% are male, average age 39.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Hobbies and activities audience in Ireland
MetricValue
Female55.8%
Male44.2%
Average age39.3
Estimated audience size2,027,977
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Hobbies and activities audience in Ireland
Age bracketShare%
16-1923%
20-2916%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Hobbies and activities audience comes from Ireland.

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobbies and activities audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobbies and activities audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.25×
IndulgenceJOY1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobbies and activities audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Risk AppetiteTHRILL0.99×
IndulgenceJOY1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Ireland

See Hobbies and activities audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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