A data profile of the people who buy, follow and care about Hobbies and activities in Austria — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 3,938,474 people in Austria.
Hobbies and activities has an estimated audience of 3,938,474 people in Austria. 52.2% are female, 47.8% are male, average age 38.3. Top brand affinities: Rossmann, Public security, Subcompact car, Paddy Power, Birra Moretti.
Top brand affinities include Rossmann, Public security, Subcompact car, with strongest over-indexing on Rossmann (1.5× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Hobbies and activities fan in Austria is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
The key figures that characterise the Hobbies and activities profile in Austria.
52.2% are female, 47.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.3 |
| Estimated audience size | 3,938,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Hobbies and activities audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birra Moretti | Food & Beverages | 1.87× | ||
| 02 | National Rifle Association | Politics & Society | 1.69× | ||
| 03 | BoConcept | Home & Garden | 1.65× | ||
| 04 | Paddy Power | Games | 1.55× | ||
| 05 | Campeonato Brasileiro Série A | Sports | 1.55× | ||
| 06 | Public security | Politics & Society | 1.53× | ||
| 07 | Subcompact car | Cars & Mobility | 1.51× | ||
| 08 | Rossmann | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.98× | |
| Design Affinity | PREMIUM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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