Hobbies and activities Audience in Germany
A data profile of the people who buy, follow and care about Hobbies and activities in Germany — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 37,039,175 people in Germany.
The average Hobbies and activities fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Forrest Gump, Rosalia, KaRoL G, with strongest over-indexing on Forrest Gump (1.63× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 8 regions tracked by Rascasse.
The typical Hobbies and activities fan in Germany is balanced, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Forrest Gump.
At a glance
The key figures that characterise the Hobbies and activities profile in Germany.
Search interest · 12-month trend
Demographics of Hobbies and activities fans
51.7% are female, 48.3% are male, average age 37.8.
Gender split
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.8 |
| Estimated audience size | 37,039,175 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Hobbies and activities audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Geography
Where the Hobbies and activities audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~1M | 1.18× | |
| 02 | Sachsen | ~2M | 1.11× | |
| 03 | Berlin | ~1.5M | 1.04× | |
| 04 | Niedersachsen | ~3.5M | 0.97× | |
| 05 | Hessen | ~2.5M | 0.97× | |
| 06 | Baden-Württemberg | ~4.5M | 0.93× | |
| 07 | Bayern | ~5.5M | 0.91× | |
| 08 | Nordrhein-Westfalen | ~7M | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KaRoL G | Music & Radio | 2.51× | ||
| 02 | Bolia.com | Home & Garden | 1.68× | ||
| 03 | Forrest Gump | Movies & TV | 1.63× | ||
| 04 | Rosalia | Music & Radio | 1.63× | ||
| 05 | CAPiTA SNOWBOARDING | Sports | 1.62× | ||
| 06 | Missy Elliott | Music & Radio | 1.60× | ||
| 07 | Antoine Griezmann | Sports | 1.59× | ||
| 08 | Era FM | Music & Radio | 1.50× |
Personality of the Hobbies and activities audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.23× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Indulgence | JOY | 0.81× | |
| Pet Ownership | JOY | 0.81× |
Frequently asked questions
How many fans does Hobbies and activities have in Germany?
Hobbies and activities has an estimated audience of 37,039,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hobbies and activities fans?
51.7% of Hobbies and activities fans are female, 48.3% are male, with an average age of 37.8 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for Forrest Gump (1.63×), Rosalia (1.63×), and KaRoL G (2.51×) over the country average.
Where do Hobbies and activities fans live in Germany?
Hobbies and activities fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7M), Bayern (reach ~5.5M), and Baden-Württemberg (reach ~4.5M). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on Rosalia (1.63×), KaRoL G (2.51×), Antoine Griezmann (1.59×), and Missy Elliott (1.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Hobbies and activities audiences in other countries
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Italy
- Hobbies and activities — Spain
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
- Hobbies and activities — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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