Hobbies and activities Audience in Germany
Hobbies and activities has an estimated audience of 37,039,175 people in Germany. 51.7% are female, 48.3% are male, average age 37.8. Top regions: Baden-Württemberg, Niedersachsen, Sachsen. Top brand affinities: Rocking chair, Content-control software, Paid survey, Maccabi Haifa F.C., PSV Eindhoven.
The average Hobbies and activities fan in Germany is 37.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Niedersachsen, Sachsen. Top brand affinities include Rocking chair, Content-control software, Paid survey, with strongest over-indexing on Rocking chair (362.85× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.8 |
| Estimated audience size | 37,039,175 |
Audience persona
The typical Hobbies and activities fan in Germany is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Rocking chair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 3,106,820 | 0.61× |
| Niedersachsen | 2,949,812 | 0.82× |
| Sachsen | 2,934,773 | 1.62× |
| Bayern | 2,868,955 | 0.48× |
| Nordrhein-Westfalen | 2,790,915 | 0.34× |
| Hessen | 2,316,317 | 0.82× |
| Berlin | 2,050,571 | 1.24× |
| Hamburg | 1,396,924 | 2.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rocking chair | 362.85× | Home & Garden |
| Content-control software | 530.61× | Technology & Electronics |
| Paid survey | 393.52× | Business & Career |
| Maccabi Haifa F.C. | 483.54× | Sports |
| PSV Eindhoven | 73.33× | Sports |
| Daniel Craig | 36.16× | Movies & TV |
| FIFA Women's World Cup | 58.67× | Sports |
| Piquadro | 86.67× | Fashion & Accessoires |
| R.S.C. Anderlecht | 59.67× | Sports |
| Nena | 16.08× | Music & Radio |
| K.A.A. Gent | 63.33× | Sports |
| Club Brugge KV | 60.25× | Sports |
| Monte Carlo Rally | 68× | Sports |
| Diablo (series) | 24.67× | Games |
| Era FM | 195.63× | Music & Radio |
| Hermès | 5.13× | Fashion & Accessoires |
| Eni | 31.75× | Cars & Mobility |
| New car smell | 106.36× | Cars & Mobility |
| Pet store | 5.6× | Pets & Animals |
| Transgender activism | 37.33× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.17 |
| Sports Activity | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Italy
- Hobbies and activities — Spain
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hobbies and activities have in Germany?
Hobbies and activities has an estimated audience of 37,039,175 people in Germany, concentrated in Baden-Württemberg and Niedersachsen.
What is the gender split and age of Hobbies and activities fans?
51.7% of Hobbies and activities fans are female, 48.3% are male, with an average age of 37.8 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for Rocking chair (362.85×), Content-control software (530.61×), and Paid survey (393.52×) over the country average.
Where do Hobbies and activities fans live in Germany?
Hobbies and activities fans in Germany are most concentrated in Baden-Württemberg (reach 3,106,820), Niedersachsen (reach 2,949,812), and Sachsen (reach 2,934,773). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on Content-control software (530.61×), Paid survey (393.52×), Maccabi Haifa F.C. (483.54×), and PSV Eindhoven (73.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.