A data profile of the people who buy, follow and care about Hobbies and activities in India — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 37,671,715 people in India.
Hobbies and activities has an estimated audience of 37,671,715 people in India. 25.5% are female, 74.5% are male, average age 29.1.
Demographically, the Hobbies and activities audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Sustainability, Spirituality.
The key figures that characterise the Hobbies and activities profile in India.
25.5% are female, 74.5% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 29.1 |
| Estimated audience size | 37,671,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Hobbies and activities audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.00× | |
| Spirituality | BALANCE | 1.00× | |
| Community Orientation | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.92× | |
| Design Affinity | PREMIUM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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