A data profile of the people who buy, follow and care about Hobbies and activities in Norway — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 2,181,712 people in Norway.
Hobbies and activities has an estimated audience of 2,181,712 people in Norway. 52.7% are female, 47.3% are male, average age 42.6. Top brand affinities: Carbonated water.
Top brand affinities include Carbonated water, with strongest over-indexing on Carbonated water (1.56× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.
The typical Hobbies and activities fan in Norway is balanced, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Carbonated water.
The key figures that characterise the Hobbies and activities profile in Norway.
52.7% are female, 47.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.6 |
| Estimated audience size | 2,181,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Hobbies and activities audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Spirituality | BALANCE | 1.00× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Career Orientation | POWER | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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