Hobbies and activities Audience in Mexico

Hobbies and activities has an estimated audience of 13,166,563 people in Mexico. 50.0% are female, 50.0% are male, average age 30.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).

The average Hobbies and activities fan in Mexico is 30.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (446.01× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Hobbies and activities fans

Demographic split for Hobbies and activities audience in Mexico
MetricValue
Female50.0%
Male50.0%
Average age30.6
Estimated audience size13,166,563

Audience persona

The typical Hobbies and activities fan in Mexico is balanced, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Hobbies and activities fans by region: top regions in Mexico

Top regions ranked by reach for Hobbies and activities in Mexico
RegionReachAffinity
State of Mexico~1.5M0.9×
Distrito Federal~1.5M0.88×
Jalisco~900K0.93×
Veracruz (state)~700K0.95×
Nuevo Leon~700K0.93×
Puebla~700K0.95×
Guanajuato~600K0.95×
Baja California~500K0.96×
Michoacan de Ocampo~500K0.99×
Chihuahua~400K0.97×
Chiapas~400K1.02×
Coahuila de Zaragoza~400K0.99×
Hidalgo~300K1×
Yucatan~300K1.01×
Morelos~200K1.05×
Durango~200K1.1×
Aguascalientes~200K1.07×
Tlaxcala~200K1.13×
Nayarit~100K1.15×

Top brand affinities of Hobbies and activities fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobbies and activities audience
BrandAffinityCategory
Shopping and fashion446.01×Shopping
Costa Rica565.23×Travel & Leisure
Game consoles192.91×Technology & Electronics
Catholic Church136.67×Politics & Society
Exfoliation (cosmetology)248.12×Beauty & Wellness
Sarcasm96.74×Politics & Society
Mobile game83.13×Games
Travel agency88.3×Travel & Leisure
Banana64.68×Food & Beverages
Valentine's Day117.08×Kids & Family
El País60.74×News
Broadcasting of sports events78.74×Movies & TV
Dentistry57.37×Business & Career
Love & Sex65.5×Kids & Family
Daily Horoscope565.03×Internet & Social Media
Sexology42.74×Kids & Family
Freeware33.75×Technology & Electronics
Pilsner60.18×Food & Beverages
Multi-level marketing46.68×Business & Career
Breastfeeding36.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobbies and activities audience
TraitClusterScore
SpiritualityBALANCE28.02
TravellingTHRILL23.01
Urban LifestyleOPEN3.81
Design AffinityPREMIUM2.64
Career OrientationPOWER2.5
Risk AppetiteTHRILL2.48

Worldwide distribution

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%

See Hobbies and activities audiences in other countries

More Lifestyle cluster audiences in Mexico

Frequently asked questions

How many fans does Hobbies and activities have in Mexico?

Hobbies and activities has an estimated audience of 13,166,563 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Hobbies and activities fans?

50.0% of Hobbies and activities fans are female, 50.0% are male, with an average age of 30.6 years.

Which brands do Hobbies and activities fans like most?

Hobbies and activities fans show strongest brand affinity for Shopping and fashion (446.01×), Costa Rica (565.23×), and Game consoles (192.91×) over the country average.

Where do Hobbies and activities fans live in Mexico?

Hobbies and activities fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~900K). These three regions account for the largest share of the active audience.

What other brands do Hobbies and activities fans also like?

Beyond Hobbies and activities itself, the audience over-indexes on Costa Rica (565.23×), Game consoles (192.91×), Catholic Church (136.67×), and Exfoliation (cosmetology) (248.12×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.