Hobbies and activities Audience in Mexico
Hobbies and activities has an estimated audience of 13,166,563 people in Mexico. 50.0% are female, 50.0% are male, average age 30.6. Top regions: Distrito Federal, Chiapas, Puebla. Top brand affinities: Chris Martin, National Car Rental, Mobile payment, Puma, MSN.
The average Hobbies and activities fan in Mexico is 30.6 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, Chiapas, Puebla. Top brand affinities include Chris Martin, National Car Rental, Mobile payment, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 30.6 |
| Estimated audience size | 13,166,563 |
Audience persona
The typical Hobbies and activities fan in Mexico is balanced, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 598,074 | 0.35× |
| Chiapas | 455,886 | 1.15× |
| Puebla | 419,119 | 0.6× |
| Michoacan de Ocampo | 417,397 | 0.92× |
| Veracruz (state) | 402,738 | 0.52× |
| Coahuila de Zaragoza | 371,340 | 0.94× |
| State of Mexico | 366,898 | 0.2× |
| Guanajuato | 361,060 | 0.58× |
| Durango | 351,303 | 1.93× |
| Chihuahua | 347,021 | 0.76× |
| Tlaxcala | 331,199 | 2.19× |
| Baja California | 326,771 | 0.6× |
| Morelos | 324,275 | 1.42× |
| Hidalgo | 324,253 | 1.02× |
| Nuevo Leon | 316,840 | 0.4× |
| Jalisco | 309,862 | 0.32× |
| Nayarit | 305,585 | 2.4× |
| Yucatan | 289,439 | 1.06× |
| Aguascalientes | 275,230 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Catholic Church | 1.69× | Politics & Society |
| Nightlife | 2.1× | Arts & Culture |
| Streetwear | 2.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — Germany
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Italy
- Hobbies and activities — Spain
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Hobbies and activities have in Mexico?
Hobbies and activities has an estimated audience of 13,166,563 people in Mexico, concentrated in Distrito Federal and Chiapas.
What is the gender split and age of Hobbies and activities fans?
50.0% of Hobbies and activities fans are female, 50.0% are male, with an average age of 30.6 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and Mobile payment (5.93×) over the country average.
Where do Hobbies and activities fans live in Mexico?
Hobbies and activities fans in Mexico are most concentrated in Distrito Federal (reach 598,074), Chiapas (reach 455,886), and Puebla (reach 419,119). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on National Car Rental (17.97×), Mobile payment (5.93×), Puma (2.76×), and MSN (2.9×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.