A data profile of the people who buy, follow and care about Hobbies and activities in Mexico — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 13,166,563 people in Mexico.
The average Hobbies and activities fan in Mexico is 30.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (446.01× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Hobbies and activities fan in Mexico is balanced, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Hobbies and activities profile in Mexico.
50.0% are female, 50.0% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 30.6 |
| Estimated audience size | 13,166,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Hobbies and activities audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Where the Hobbies and activities audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nayarit | ~100K | 1.15× | |
| 02 | Tlaxcala | ~200K | 1.13× | |
| 03 | Durango | ~200K | 1.10× | |
| 04 | Aguascalientes | ~200K | 1.07× | |
| 05 | Morelos | ~200K | 1.05× | |
| 06 | Chiapas | ~400K | 1.02× | |
| 07 | Yucatan | ~300K | 1.01× | |
| 08 | Hidalgo | ~300K | 1.00× | |
| 09 | Michoacan de Ocampo | ~500K | 0.99× | |
| 10 | Coahuila de Zaragoza | ~400K | 0.99× | |
| 11 | Chihuahua | ~400K | 0.97× | |
| 12 | Baja California | ~500K | 0.96× | |
| 13 | Veracruz (state) | ~700K | 0.95× | |
| 14 | Puebla | ~700K | 0.95× | |
| 15 | Guanajuato | ~600K | 0.95× | |
| 16 | Jalisco | ~900K | 0.93× | |
| 17 | Nuevo Leon | ~700K | 0.93× | |
| 18 | State of Mexico | ~1.5M | 0.90× | |
| 19 | Distrito Federal | ~1.5M | 0.88× |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 565.23× | ||
| 02 | Daily Horoscope | Internet & Social Media | 565.03× | ||
| 03 | Shopping and fashion | Shopping | 446.01× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 248.12× | ||
| 05 | Game consoles | Technology & Electronics | 192.91× | ||
| 06 | Catholic Church | Politics & Society | 136.67× | ||
| 07 | Valentine's Day | Kids & Family | 117.08× | ||
| 08 | Sarcasm | Politics & Society | 96.74× | ||
| 09 | Travel agency | Travel & Leisure | 88.30× | ||
| 10 | Mobile game | Games | 83.13× | ||
| 11 | Broadcasting of sports events | Movies & TV | 78.74× | ||
| 12 | Love & Sex | Kids & Family | 65.50× | ||
| 13 | Banana | Food & Beverages | 64.68× | ||
| 14 | El País | News | 60.74× | ||
| 15 | Pilsner | Food & Beverages | 60.18× | ||
| 16 | Dentistry | Business & Career | 57.37× | ||
| 17 | Multi-level marketing | Business & Career | 46.68× | ||
| 18 | Sexology | Kids & Family | 42.74× | ||
| 19 | Breastfeeding | Kids & Family | 36.56× | ||
| 20 | Freeware | Technology & Electronics | 33.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.02× | |
| Travelling | THRILL | 23.01× | |
| Urban Lifestyle | OPEN | 3.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.91× |
Hobbies and activities has an estimated audience of 13,166,563 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.0% of Hobbies and activities fans are female, 50.0% are male, with an average age of 30.6 years.
Hobbies and activities fans show strongest brand affinity for Shopping and fashion (446.01×), Costa Rica (565.23×), and Game consoles (192.91×) over the country average.
Hobbies and activities fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Hobbies and activities itself, the audience over-indexes on Costa Rica (565.23×), Game consoles (192.91×), Catholic Church (136.67×), and Exfoliation (cosmetology) (248.12×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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