Hobbies and activities Audience in Brazil
Hobbies and activities has an estimated audience of 19,699,613 people in Brazil. 56.3% are female, 43.7% are male, average age 37.2. Top brand affinities: Atacadão, Renovation, Gardening, Meditation, Nightlife.
Top brand affinities include Atacadão, Renovation, Gardening, with strongest over-indexing on Atacadão (3.07× the country average). Demographically, the Hobbies and activities audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.2 |
| Estimated audience size | 19,699,613 |
Audience persona
The typical Hobbies and activities fan in Brazil is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Atacadão.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atacadão | 3.07× | Shopping |
| Renovation | 2.52× | Home & Garden |
| Gardening | 2.42× | Home & Garden |
| Meditation | 2.28× | Health |
| Nightlife | 2.86× | Arts & Culture |
| Organic farming | 2.05× | Food & Beverages |
| Anti-aging cream | 2.37× | Beauty & Wellness |
| Nike | 2.19× | Fashion & Accessoires |
| Hair conditioner | 1.97× | Beauty & Wellness |
| Department store | 1.66× | Shopping |
| Business class | 1.75× | Travel & Leisure |
| BB cream | 3.24× | Beauty & Wellness |
| Balenciaga | 2.89× | Fashion & Accessoires |
| Streetwear | 2.18× | Fashion & Accessoires |
| Permanent makeup | 1.6× | Beauty & Wellness |
| Bundesliga | 1.8× | Sports |
| Smartwatch | 2.18× | Technology & Electronics |
| La Roche-Posay | 1.93× | Beauty & Wellness |
| First class travel | 1.84× | Travel & Leisure |
| Minecraft | 2.06× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.52 |
| Urban Lifestyle | OPEN | 1.97 |
| Healthy Lifestyle | BALANCE | 1.85 |
| Quality Awareness | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.78 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — Germany
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Italy
- Hobbies and activities — Spain
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
- Hobbies and activities — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.