Rascasse Audience Intelligence

Hobbies and activities Audience in Brazil

A data profile of the people who buy, follow and care about Hobbies and activities in Brazil — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 19,699,613 people in Brazil.

#49among Lifestyle cluster in Brazil#96among Topic in Brazil#26in Sports

Hobbies and activities has an estimated audience of 19,699,613 people in Brazil. 56.3% are female, 43.7% are male, average age 37.2.

Demographically, the Hobbies and activities audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, DIY Mentality.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobbies and activities profile in Brazil.

Audience size
19.7M
in Brazil
Gender
56.3%♀
43.7% male
Age
37.2
average years
Country rank
#151
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobbies and activities fans

56.3% are female, 43.7% are male, average age 37.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Hobbies and activities audience in Brazil
MetricValue
Female56.3%
Male43.7%
Average age37.2
Estimated audience size19,699,613
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Hobbies and activities audience in Brazil
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hobbies and activities audience comes from Brazil.

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobbies and activities audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobbies and activities audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.99×
DIY MentalityTHRILL0.97×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobbies and activities audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Hobbies and activities audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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