Hobbies and activities Audience in United Kingdom
Hobbies and activities has an estimated audience of 26,518,116 people in United Kingdom. 55.2% are female, 44.8% are male, average age 40.6. Top regions: South East, South West, East of England. Top brand affinities: DatPiff, Luxury yacht, Expensive Taste, Kitchen, Purchase discount.
The average Hobbies and activities fan in United Kingdom is 40.6 years old, more female, and lives primarily in South East. The audience is concentrated in South East, South West, East of England. Top brand affinities include DatPiff, Luxury yacht, Expensive Taste, with strongest over-indexing on DatPiff (102.29× the country average). Demographically, the Hobbies and activities audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.6 |
| Estimated audience size | 26,518,116 |
Audience persona
The typical Hobbies and activities fan in United Kingdom is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for DatPiff.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 3,300,228 | 0.93× |
| South West | 2,719,913 | 1.25× |
| East of England | 2,683,457 | 1.11× |
| Yorkshire and the Humber | 1,991,815 | 0.94× |
| East Midlands | 1,932,933 | 1.03× |
| North West | 1,733,789 | 0.61× |
| North East | 1,340,613 | 1.3× |
| West Midlands | 950,914 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DatPiff | 102.29× | Music & Radio |
| Luxury yacht | 3.94× | Travel & Leisure |
| Expensive Taste | 2.75× | Business & Career |
| Kitchen | 1.63× | Home & Garden |
| Purchase discount | 3.95× | Shopping |
| Weddings | 1.67× | Kids & Family |
| Home business | 3.95× | Business & Career |
| Mango | 3.42× | Shopping |
| Costco | 1.8× | Shopping |
| TripAdvisor | 1.66× | Travel & Leisure |
| Christmas Gift | 3.85× | Kids & Family |
| Longchamp | 4.23× | Fashion & Accessoires |
| Love & Sex | 3.92× | Kids & Family |
| First-person shooter games | 1.54× | Games |
| Bicycle | 1.61× | Cars & Mobility |
| Hip-hop dance | 3.08× | Sports |
| Gift card | 1.75× | Shopping |
| Ted Baker | 2.18× | Fashion & Accessoires |
| Scarlett Johansson | 2.56× | Movies & TV |
| Handmade Gifts | 4.36× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Indulgence | JOY | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Hobbies and activities have in United Kingdom?
Hobbies and activities has an estimated audience of 26,518,116 people in United Kingdom, concentrated in South East and South West.
What is the gender split and age of Hobbies and activities fans?
55.2% of Hobbies and activities fans are female, 44.8% are male, with an average age of 40.6 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for DatPiff (102.29×), Luxury yacht (3.94×), and Expensive Taste (2.75×) over the country average.
Where do Hobbies and activities fans live in United Kingdom?
Hobbies and activities fans in United Kingdom are most concentrated in South East (reach 3,300,228), South West (reach 2,719,913), and East of England (reach 2,683,457). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on Luxury yacht (3.94×), Expensive Taste (2.75×), Kitchen (1.63×), and Purchase discount (3.95×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.