Hobbies and activities Audience in France
Hobbies and activities has an estimated audience of 28,292,957 people in France. 53.2% are female, 46.8% are male, average age 39.5. Top regions: Grand Est, Hauts-de-France, Occitanie. Top brand affinities: Renault Espace, Suzuki SX4, Julia Roberts, Private school, Mercedes-Benz B-Class.
The average Hobbies and activities fan in France is 39.5 years old, balanced, and lives primarily in Grand Est. The audience is concentrated in Grand Est, Hauts-de-France, Occitanie. Top brand affinities include Renault Espace, Suzuki SX4, Julia Roberts, with strongest over-indexing on Renault Espace (1000× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 39.5 |
| Estimated audience size | 28,292,957 |
Audience persona
The typical Hobbies and activities fan in France is balanced, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renault Espace.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Grand Est | 2,684,875 | 1.17× |
| Hauts-de-France | 2,582,230 | 1.04× |
| Occitanie | 2,545,812 | 1.04× |
| Pays de la Loire | 2,513,488 | 1.6× |
| Nouvelle-Aquitaine | 2,476,994 | 1× |
| Auvergne-Rhône-Alpes | 2,342,885 | 0.7× |
| Provence-Alpes-Côte d'Azur | 2,325,074 | 1.11× |
| Île-de-France | 1,732,148 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Espace | 1000× | Cars & Mobility |
| Suzuki SX4 | 891.4× | Cars & Mobility |
| Julia Roberts | 30× | Movies & TV |
| Private school | 33.85× | Kids & Family |
| Mercedes-Benz B-Class | 40.9× | Cars & Mobility |
| Vice Ganda | 273.07× | Movies & TV |
| Real-time ridesharing | 47.35× | Cars & Mobility |
| John Cooper Works | 31.28× | Cars & Mobility |
| Emigration | 36.67× | Politics & Society |
| Tinder | 4.52× | Internet & Social Media |
| Broadcasting of sports events | 5.41× | Movies & TV |
| Zoom lens | 5.62× | Technology & Electronics |
| Hormone | 5.55× | Health |
| Christmas Gift | 5.94× | Kids & Family |
| Sustainable products | 4.8× | Politics & Society |
| Christmas tree | 5.78× | Kids & Family |
| Mobile game | 1.63× | Games |
| Single-lens reflex camera | 5.29× | Technology & Electronics |
| Baby food | 2.61× | Kids & Family |
| Breast Cancer awareness | 5.02× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 25.13 |
| Mindfulness | BALANCE | 2.6 |
| Patriotism | CONSERVATISM | 2.14 |
| Pet Ownership | JOY | 0.93 |
| Social Media Usage | JOY | 0.91 |
| Price Sensitivity | PREMIUM | 0.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — Germany
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — Italy
- Hobbies and activities — Spain
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
- Hobbies and activities — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Hobbies and activities have in France?
Hobbies and activities has an estimated audience of 28,292,957 people in France, concentrated in Grand Est and Hauts-de-France.
What is the gender split and age of Hobbies and activities fans?
53.2% of Hobbies and activities fans are female, 46.8% are male, with an average age of 39.5 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for Renault Espace (1000×), Suzuki SX4 (891.4×), and Julia Roberts (30×) over the country average.
Where do Hobbies and activities fans live in France?
Hobbies and activities fans in France are most concentrated in Grand Est (reach 2,684,875), Hauts-de-France (reach 2,582,230), and Occitanie (reach 2,545,812). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on Suzuki SX4 (891.4×), Julia Roberts (30×), Private school (33.85×), and Mercedes-Benz B-Class (40.9×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.