A data profile of the people who buy, follow and care about Hobbies and activities in France — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 28,292,957 people in France.
The average Hobbies and activities fan in France is 39.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Christmas Gift, Christmas tree, Girl power, with strongest over-indexing on Christmas Gift (40.74× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hobbies and activities fan in France is balanced, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Christmas Gift.
The key figures that characterise the Hobbies and activities profile in France.
53.2% are female, 46.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 39.5 |
| Estimated audience size | 28,292,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Hobbies and activities audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Where the Hobbies and activities audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~1.5M | 1.06× | |
| 02 | Grand Est | ~2.5M | 1.02× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2M | 1.01× | |
| 04 | Hauts-de-France | ~2.5M | 1.00× | |
| 05 | Nouvelle-Aquitaine | ~2.5M | 1.00× | |
| 06 | Occitanie | ~2.5M | 1.00× | |
| 07 | Auvergne-Rhône-Alpes | ~3M | 0.97× | |
| 08 | Île-de-France | ~4.5M | 0.92× |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas Gift | Kids & Family | 40.74× | ||
| 02 | Christmas tree | Kids & Family | 34.82× | ||
| 03 | Plants vs. Zombies | Games | 32.19× | ||
| 04 | Girl power | Politics & Society | 21.02× | ||
| 05 | Breast Cancer awareness | Health | 14.45× | ||
| 06 | Broadcasting of sports events | Movies & TV | 11.83× | ||
| 07 | Sexology | Kids & Family | 11.83× | ||
| 08 | Modanisa | Fashion & Accessoires | 11.17× | ||
| 09 | Kitchen garden | Home & Garden | 9.86× | ||
| 10 | Sustainable products | Politics & Society | 9.86× | ||
| 11 | Dentistry | Business & Career | 9.20× | ||
| 12 | Zoom lens | Technology & Electronics | 8.54× | ||
| 13 | Raincoat | Fashion & Accessoires | 8.54× | ||
| 14 | Psychological horror | Health | 8.54× | ||
| 15 | Hormone | Health | 7.23× | ||
| 16 | Single-lens reflex camera | Technology & Electronics | 7.23× | ||
| 17 | Islamic banking | Business & Career | 7.23× | ||
| 18 | Flirting | Kids & Family | 7.23× | ||
| 19 | Doctor of Medicine | Business & Career | 6.39× | ||
| 20 | Single track (mountain biking) | Sports | 5.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.10× | |
| Patriotism | CONSERVATISM | 1.80× | |
| Urban Lifestyle | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.75× | |
| Family Orientation | CONSERVATISM | 0.80× |
Hobbies and activities has an estimated audience of 28,292,957 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.2% of Hobbies and activities fans are female, 46.8% are male, with an average age of 39.5 years.
Hobbies and activities fans show strongest brand affinity for Christmas Gift (40.74×), Christmas tree (34.82×), and Girl power (21.02×) over the country average.
Hobbies and activities fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~3M), and Hauts-de-France (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Hobbies and activities itself, the audience over-indexes on Christmas tree (34.82×), Girl power (21.02×), Kitchen garden (9.86×), and Broadcasting of sports events (11.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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