A data profile of the people who buy, follow and care about Hobbies and activities in Netherlands — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 7,493,577 people in Netherlands.
The average Hobbies and activities fan in Netherlands is 41.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland.
Top brand affinities include MSN, TripAdvisor, Sunweb, with strongest over-indexing on MSN (1.52× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Hobbies and activities fan in Netherlands is balanced, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for MSN.
The key figures that characterise the Hobbies and activities profile in Netherlands.
53.1% are female, 46.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.1 |
| Estimated audience size | 7,493,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Hobbies and activities audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
Where the Hobbies and activities audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.01× | |
| 02 | Zuid-Holland | ~1.5M | 0.99× |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairbrush | Beauty & Wellness | 1.59× | ||
| 02 | Telegram | Internet & Social Media | 1.59× | ||
| 03 | Hair dryer | Beauty & Wellness | 1.59× | ||
| 04 | Earring | Fashion & Accessoires | 1.59× | ||
| 05 | Boho-chic | Fashion & Accessoires | 1.59× | ||
| 06 | Electric guitar | Music & Radio | 1.59× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 1.59× | ||
| 08 | Hair Extensions | Beauty & Wellness | 1.59× | ||
| 09 | Pokémon | Games | 1.59× | ||
| 10 | Embroidery | Home & Garden | 1.59× | ||
| 11 | Morocco | Travel & Leisure | 1.59× | ||
| 12 | Casino | Games | 1.57× | ||
| 13 | RV park | Cars & Mobility | 1.56× | ||
| 14 | Manga | Literature | 1.54× | ||
| 15 | Watercolor painting | Arts & Culture | 1.54× | ||
| 16 | Software engineering | Business & Career | 1.53× | ||
| 17 | MSN | News | 1.52× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.51× | ||
| 19 | Sunweb | Travel & Leisure | 1.51× | ||
| 20 | Gymnastics | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.83× |
Hobbies and activities has an estimated audience of 7,493,577 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.1% of Hobbies and activities fans are female, 46.9% are male, with an average age of 41.1 years.
Hobbies and activities fans show strongest brand affinity for MSN (1.52×), TripAdvisor (1.51×), and Sunweb (1.51×) over the country average.
Beyond Hobbies and activities itself, the audience over-indexes on TripAdvisor (1.51×), Sunweb (1.51×), Hairbrush (1.59×), and Telegram (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.