Rascasse Audience Intelligence

Hobbies and activities Audience in Indonesia

A data profile of the people who buy, follow and care about Hobbies and activities in Indonesia — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 17,804,162 people in Indonesia.

#11among Lifestyle cluster in Indonesia
#14among Topic in Indonesia
#3in Sports

Hobbies and activities has an estimated audience of 17,804,162 people in Indonesia. 46.7% are female, 53.3% are male, average age 32.2.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hobbies and activities profile in Indonesia.

Audience size
17.8M
in Indonesia
Gender
46.7%
53.3% male
Age
32.2
average years
Country rank
#18
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobbies and activities fans

46.7% are female, 53.3% are male, average age 32.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Hobbies and activities audience in Indonesia
MetricValue
Female46.7%
Male53.3%
Average age32.2
Estimated audience size17,804,162
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Hobbies and activities audience in Indonesia
Age bracketShare%
16-1934%
20-2927%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Hobbies and activities audience comes from Indonesia.

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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