A data profile of the people who buy, follow and care about Hobbies and activities in Poland — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 10,473,830 people in Poland.
Hobbies and activities has an estimated audience of 10,473,830 people in Poland. 55.7% are female, 44.3% are male, average age 35.5. Top brand affinities: Bad Bunny, Rosalia, KaRoL G, Virat Kohli, Salman Khan.
Top brand affinities include Bad Bunny, Rosalia, KaRoL G, with strongest over-indexing on Bad Bunny (1.56× the country average).
Demographically, the Hobbies and activities audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.
The typical Hobbies and activities fan in Poland is more female, around 35.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Hobbies and activities profile in Poland.
55.7% are female, 44.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 35.5 |
| Estimated audience size | 10,473,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Hobbies and activities audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virat Kohli | Sports | 1.67× | ||
| 02 | Rosalia | Music & Radio | 1.58× | ||
| 03 | KaRoL G | Music & Radio | 1.58× | ||
| 04 | Bad Bunny | Music & Radio | 1.56× | ||
| 05 | Salman Khan | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.05× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Mindfulness | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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