A data profile of the people who buy, follow and care about Hobbies and activities in Switzerland — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 4,816,325 people in Switzerland.
Hobbies and activities has an estimated audience of 4,816,325 people in Switzerland. 51.5% are female, 48.5% are male, average age 39.2. Top brand affinities: Online music store, Tyler Perry, Daniel Ricciardo.
Top brand affinities include Online music store, Tyler Perry, Daniel Ricciardo, with strongest over-indexing on Online music store (1.61× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation.
The typical Hobbies and activities fan in Switzerland is balanced, around 39.2 years old, with strong Social Media Usage tendencies and a notable affinity for Online music store.
The key figures that characterise the Hobbies and activities profile in Switzerland.
51.5% are female, 48.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.2 |
| Estimated audience size | 4,816,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Hobbies and activities audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tyler Perry | Movies & TV | 2.01× | ||
| 02 | Online music store | Music & Radio | 1.61× | ||
| 03 | Daniel Ricciardo | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.22× | |
| Luxury Orientation | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.22× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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