Rascasse Audience Intelligence

Hobbies and activities Audience in Australia

A data profile of the people who buy, follow and care about Hobbies and activities in Australia — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 12,041,253 people in Australia.

#22among Lifestyle cluster in Australia
#30among Topic in Australia
#6in Sports

Hobbies and activities has an estimated audience of 12,041,253 people in Australia. 54.7% are female, 45.3% are male, average age 41.2.

Demographically, the Hobbies and activities audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hobbies and activities profile in Australia.

Audience size
12M
in Australia
Gender
54.7%♀
45.3% male
Age
41.2
average years
Country rank
#47
Topic in Australia
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobbies and activities fans

54.7% are female, 45.3% are male, average age 41.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Hobbies and activities audience in Australia
MetricValue
Female54.7%
Male45.3%
Average age41.2
Estimated audience size12,041,253
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Hobbies and activities audience in Australia
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Hobbies and activities audience comes from Australia.

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobbies and activities audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobbies and activities audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.01×
DIY MentalityTHRILL1.01×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobbies and activities audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.57×
Quality AwarenessPREMIUM0.65×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Australia

See Hobbies and activities audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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