Rascasse Audience Intelligence

Sports audiences in Australia

The strongest Sports audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Australia 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Australia — full ranking

  1. FIFA World Cup 202619.9M
  2. Sports14.5M
  3. Sports and outdoors14.3M
  4. Fitness and wellness13.9M
  5. Outdoor recreation13.5M
  6. Hobbies and activities12M
  7. Physical fitness11.2M
  8. Physical exercise11M
  9. National Rugby League9.8M
  10. Australian Football League8.9M
  11. FIFA World Cup8.2M
  12. Soccer7.7M
  13. Training7.5M
  14. Rugby league7.3M
  15. Basketball6.4M
  16. NBA6.3M
  17. Golf6.3M
  18. Team sport5.6M
  19. Cricket5.2M
  20. Ultimate Fighting Championship5.1M
  21. Swimming5.1M
  22. NFL5.1M
  23. Rugby union5M
  24. Strength training4.9M
  25. Formula One4.9M
  26. Weight training4.8M
  27. Swimming pool4.7M
  28. American football4.2M
  29. Yoga4M
  30. Australian rules football3.9M
  31. Baseball3.9M
  32. Fishing3.9M
  33. Outdoor enthusiast3.9M
  34. Alex de Minaur3.7M
  35. Martial arts3.5M
  36. Personal trainer3.3M
  37. Australian Open3.3M
  38. Rebel Sport3.2M
  39. Mixed martial arts3.2M
  40. Running3.1M
  41. rugby3.1M
  42. Men's Fitness3.1M
  43. Fox Sports (Australia)3.1M
  44. Premier League3M
  45. Anytime Fitness2.9M
  46. Melbourne Cricket Ground2.9M
  47. Sports equipment2.9M
  48. Walking2.8M
  49. Manchester United F.C.2.8M
  50. Tennis2.8M
Section 02

Other categories in Australia