A data profile of the people who buy, follow and care about Baseball in Australia — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 3,926,545 people in Australia.
The average Baseball fan in Australia is 39.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include New York Giants, Baseball field, Alex Rodriguez, with strongest over-indexing on New York Giants (1.53× the country average).
Demographically, the Baseball audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 8 regions tracked by Rascasse.
The typical Baseball fan in Australia is more male, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for New York Giants.
The key figures that characterise the Baseball profile in Australia.
41.4% are female, 58.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 39.7 |
| Estimated audience size | 3,926,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Baseball audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.26× | |
| 02 | Victoria | ~1.5M | 1.10× | |
| 03 | Western Australia | ~500K | 1.09× | |
| 04 | Australian Capital Territory | ~90K | 1.09× | |
| 05 | New South Wales | ~1.5M | 1.03× | |
| 06 | Queensland | ~900K | 1.00× | |
| 07 | Northern Territory | ~30K | 0.88× | |
| 08 | Tasmania | ~60K | 0.76× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnDeck | Business & Career | 1.95× | ||
| 02 | Mariano Rivera | Sports | 1.67× | ||
| 03 | Baseball field | Sports | 1.58× | ||
| 04 | Alex Rodriguez | Sports | 1.58× | ||
| 05 | Australia national baseball team | Sports | 1.58× | ||
| 06 | Salt Lake Bees | Sports | 1.54× | ||
| 07 | New York Giants | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Creativity | OPEN | 0.95× | |
| Sports Activity | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Baseball has an estimated audience of 3,926,545 people in Australia, concentrated in New South Wales and Victoria.
41.4% of Baseball fans are female, 58.6% are male, with an average age of 39.7 years.
Baseball fans show strongest brand affinity for New York Giants (1.53×), Baseball field (1.58×), and Alex Rodriguez (1.58×) over the country average.
Baseball fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on Baseball field (1.58×), Alex Rodriguez (1.58×), OnDeck (1.95×), and Mariano Rivera (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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