Rascasse Audience Intelligence

Baseball Audience in Switzerland

A data profile of the people who buy, follow and care about Baseball in Switzerland — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 986,250 people in Switzerland.

#12among Sport in Switzerland
#376among Topic in Switzerland
#54in Sports

The average Baseball fan in Switzerland is 37.5 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Top brand affinities include Catherine, Duchess of Cambridge, MLB, Austin Martin, with strongest over-indexing on Catherine, Duchess of Cambridge (1.5× the country average).

Demographically, the Baseball audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Baseball fan in Switzerland is more male, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Catherine, Duchess of Cambridge.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Baseball profile in Switzerland.

Audience size
986K
in Switzerland
Gender
40.7%♀
59.3% male
Age
37.5
average years
Country rank
#551
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

40.7% are female, 59.3% are male, average age 37.5.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Baseball audience in Switzerland
MetricValue
Female40.7%
Male59.3%
Average age37.5
Estimated audience size986,250
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Baseball audience in Switzerland
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Baseball audience comes from Switzerland.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~200K1.47×
02Canton of Bern~100K1.32×
03Basel-Landschaft~30K1.27×
04Aargau~80K1.22×
05Canton of St. Gallen~60K1.17×
06Solothurn~30K1.17×
07Luzern~50K1.15×
08Vaud~100K1.13×
09Basel-City~40K1.11×
10Thurgau~30K1.07×
11Graubünden~20K1.06×
12Ticino~40K1.01×
13Fribourg~40K1.01×
14Valais~40K0.99×
15Appenzell Ausserrhoden~4K0.99×
16Appenzell Innerrhoden~1K0.98×
17Canton of Geneva~70K0.97×
18Canton of Zug~10K0.96×
19Uri~3K0.96×
20Schwyz~10K0.95×
21Schaffhausen~8K0.95×
22Canton of Nidwalden~4K0.95×
23Canton of Obwalden~4K0.95×
24Canton of Glarus~3K0.95×
25Jura~6K0.93×
26Neuchatel~20K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01AthleticsSports2.49×
02Chicago White SoxSports2.27×
03Pittsburgh PiratesSports2.03×
04Milwaukee BrewersSports1.92×
05Michael KellySports1.90×
06David HamiltonSports1.84×
07American LeagueSports1.84×
08MLBSports1.83×
09John SchneiderSports1.83×
10Chris MartinSports1.82×
11Austin MartinSports1.76×
12British Royal FamilyPolitics & Society1.76×
13House of WindsorPolitics & Society1.68×
14Nationals ParkSports1.67×
15Detroit TigersSports1.65×
16Texas Rangers (baseball)Sports1.61×
17Hamburger SVSports1.56×
18Meghan MarkleFashion & Accessoires1.55×
19Weltklasse ZürichSports1.51×
20Catherine, Duchess of CambridgePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
Early Adopter MentalityPOWER1.01×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
Price SensitivityPREMIUM0.86×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in Switzerland?

Baseball has an estimated audience of 986,250 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Baseball fans?

40.7% of Baseball fans are female, 59.3% are male, with an average age of 37.5 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Catherine, Duchess of Cambridge (1.5×), MLB (1.83×), and Austin Martin (1.76×) over the country average.

04

Where do Baseball fans live in Switzerland?

Baseball fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on MLB (1.83×), Austin Martin (1.76×), Meghan Markle (1.55×), and Hamburger SV (1.56×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Switzerland

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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