A data profile of the people who buy, follow and care about Swimming in Switzerland — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,615,280 people in Switzerland.
The average Swimming fan in Switzerland is 44.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Jogging, Garmin, Cervélo, with strongest over-indexing on Jogging (1.75× the country average).
Demographically, the Swimming audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Swimming fan in Switzerland is balanced, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Jogging.
The key figures that characterise the Swimming profile in Switzerland.
50.7% are female, 49.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.2 |
| Estimated audience size | 1,615,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Swimming audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~300K | 2.00× | |
| 02 | Canton of Geneva | ~200K | 1.69× | |
| 03 | Ticino | ~100K | 1.65× | |
| 04 | Valais | ~90K | 1.34× | |
| 05 | Canton of Bern | ~200K | 1.29× | |
| 06 | Canton of Zürich | ~300K | 1.24× | |
| 07 | Uri | ~6K | 1.12× | |
| 08 | Canton of Obwalden | ~7K | 1.09× | |
| 09 | Basel-City | ~70K | 1.07× | |
| 10 | Canton of Glarus | ~6K | 1.07× | |
| 11 | Appenzell Ausserrhoden | ~7K | 1.03× | |
| 12 | Canton of Zug | ~20K | 1.01× | |
| 13 | Appenzell Innerrhoden | ~2K | 1.01× | |
| 14 | Graubünden | ~40K | 1.00× | |
| 15 | Schwyz | ~20K | 0.97× | |
| 16 | Schaffhausen | ~10K | 0.96× | |
| 17 | Canton of Nidwalden | ~6K | 0.94× | |
| 18 | Luzern | ~60K | 0.92× | |
| 19 | Basel-Landschaft | ~30K | 0.91× | |
| 20 | Jura | ~10K | 0.90× | |
| 21 | Solothurn | ~40K | 0.85× | |
| 22 | Neuchatel | ~30K | 0.83× | |
| 23 | Aargau | ~80K | 0.82× | |
| 24 | Fribourg | ~50K | 0.82× | |
| 25 | Thurgau | ~40K | 0.82× | |
| 26 | Canton of St. Gallen | ~60K | 0.81× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human swimming | Sports | 2.26× | ||
| 02 | Water polo | Sports | 2.23× | ||
| 03 | Cervélo | Cars & Mobility | 2.17× | ||
| 04 | Sözcü | News | 2.13× | ||
| 05 | Süper Lig | Sports | 2.09× | ||
| 06 | Treadmill | Sports | 2.08× | ||
| 07 | Turkey national football team | Sports | 2.08× | ||
| 08 | Indoor cycling | Sports | 1.84× | ||
| 09 | Fenerbahçe S.K. | Sports | 1.78× | ||
| 10 | Frida Kahlo | Arts & Culture | 1.77× | ||
| 11 | Jogging | Sports | 1.75× | ||
| 12 | Cyclo-cross | Sports | 1.74× | ||
| 13 | Beşiktaş J.K. | Sports | 1.65× | ||
| 14 | Garmin | Technology & Electronics | 1.64× | ||
| 15 | Arda Güler | Sports | 1.63× | ||
| 16 | Trabzonspor | Sports | 1.57× | ||
| 17 | Artistic gymnastics | Sports | 1.55× | ||
| 18 | Cross-country skiing | Sports | 1.51× | ||
| 19 | Private school | Kids & Family | 1.51× | ||
| 20 | Alto Adige (newspaper) | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.06× | |
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× |
Swimming has an estimated audience of 1,615,280 people in Switzerland, concentrated in Canton of Zürich and Vaud.
50.7% of Swimming fans are female, 49.3% are male, with an average age of 44.2 years.
Swimming fans show strongest brand affinity for Jogging (1.75×), Garmin (1.64×), and Cervélo (2.17×) over the country average.
Swimming fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Garmin (1.64×), Cervélo (2.17×), Frida Kahlo (1.77×), and Human swimming (2.26×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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