Rascasse Audience Intelligence

Basketball Audience in Switzerland

A data profile of the people who buy, follow and care about Basketball in Switzerland — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,894,975 people in Switzerland.

#3among Sport in Switzerland
#114among Topic in Switzerland
#14in Sports

The average Basketball fan in Switzerland is 38.7 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Demographically, the Basketball audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Design Affinity.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Basketball profile in Switzerland.

Audience size
1.9M
in Switzerland
Gender
38.5%♀
61.5% male
Age
38.7
average years
Country rank
#187
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basketball fans

38.5% are female, 61.5% are male, average age 38.7.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Basketball audience in Switzerland
MetricValue
Female38.5%
Male61.5%
Average age38.7
Estimated audience size1,894,975
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Basketball audience in Switzerland
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Basketball audience comes from Switzerland.

Worldwide audience distribution share by country for Basketball
CountryShare
United States24.3%
Japan5.1%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basketball audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Basketball fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~500K1.60×
02Aargau~200K1.54×
03Basel-Landschaft~70K1.51×
04Canton of Bern~300K1.42×
05Thurgau~70K1.36×
06Luzern~100K1.33×
07Canton of St. Gallen~100K1.25×
08Solothurn~60K1.25×
09Vaud~200K1.18×
10Basel-City~90K1.15×
11Valais~80K1.08×
12Fribourg~70K1.08×
13Canton of Geneva~100K1.07×
14Canton of Zug~20K0.99×
15Graubünden~40K0.97×
16Schaffhausen~10K0.96×
17Schwyz~30K0.94×
18Neuchatel~30K0.84×
19Appenzell Ausserrhoden~7K0.84×
20Appenzell Innerrhoden~2K0.83×
21Canton of Obwalden~6K0.82×
22Jura~10K0.79×
23Canton of Nidwalden~6K0.79×
24Canton of Glarus~5K0.78×
25Uri~5K0.77×
26Ticino~40K0.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basketball audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.80×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basketball audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
PatriotismCONSERVATISM0.70×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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