A data profile of the people who buy, follow and care about Golf in Switzerland — modelled from more than twelve digital signal sources. Golf has an estimated audience of 1,951,914 people in Switzerland.
The average Golf fan in Switzerland is 44.1 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Golf club, PGA Tour, Škoda Auto, with strongest over-indexing on Golf club (2.93× the country average).
Demographically, the Golf audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Golf fan in Switzerland is more male, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Golf club.
The key figures that characterise the Golf profile in Switzerland.
43.0% are female, 57.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 44.1 |
| Estimated audience size | 1,951,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Golf audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~40K | 1.71× | |
| 02 | Canton of Zürich | ~500K | 1.54× | |
| 03 | Canton of Geneva | ~200K | 1.50× | |
| 04 | Graubünden | ~70K | 1.43× | |
| 05 | Schwyz | ~40K | 1.42× | |
| 06 | Valais | ~100K | 1.36× | |
| 07 | Vaud | ~200K | 1.26× | |
| 08 | Canton of Bern | ~200K | 1.22× | |
| 09 | Fribourg | ~80K | 1.19× | |
| 10 | Aargau | ~100K | 1.09× | |
| 11 | Canton of St. Gallen | ~100K | 1.02× | |
| 12 | Thurgau | ~50K | 1.02× | |
| 13 | Luzern | ~80K | 1.00× | |
| 14 | Basel-Landschaft | ~40K | 0.93× | |
| 15 | Ticino | ~70K | 0.91× | |
| 16 | Jura | ~10K | 0.90× | |
| 17 | Solothurn | ~40K | 0.86× | |
| 18 | Canton of Obwalden | ~6K | 0.85× | |
| 19 | Basel-City | ~60K | 0.83× | |
| 20 | Neuchatel | ~30K | 0.83× | |
| 21 | Appenzell Innerrhoden | ~2K | 0.82× | |
| 22 | Canton of Nidwalden | ~6K | 0.80× | |
| 23 | Uri | ~5K | 0.79× | |
| 24 | Schaffhausen | ~10K | 0.77× | |
| 25 | Canton of Glarus | ~5K | 0.77× | |
| 26 | Appenzell Ausserrhoden | ~7K | 0.76× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Open (golf) | Sports | 3.67× | ||
| 02 | Golf club | Sports | 2.93× | ||
| 03 | PGA Tour | Sports | 2.41× | ||
| 04 | Golf course | Sports | 2.28× | ||
| 05 | Golf equipment | Sports | 1.94× | ||
| 06 | Terraced house | Home & Garden | 1.91× | ||
| 07 | Fishing reel | Sports | 1.85× | ||
| 08 | Single-family detached home | Home & Garden | 1.78× | ||
| 09 | Patio | Home & Garden | 1.76× | ||
| 10 | Mortgage loans | Business & Career | 1.70× | ||
| 11 | Sauna | Home & Garden | 1.67× | ||
| 12 | Holiday cottage | Travel & Leisure | 1.66× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.64× | ||
| 14 | Car dealership | Cars & Mobility | 1.63× | ||
| 15 | Garden furniture | Home & Garden | 1.62× | ||
| 16 | Pension | Business & Career | 1.59× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 18 | Cottage | Travel & Leisure | 1.54× | ||
| 19 | Bedroom | Home & Garden | 1.53× | ||
| 20 | FC Sion | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.23× | |
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Sustainability | BALANCE | 0.77× |
Golf has an estimated audience of 1,951,914 people in Switzerland, concentrated in Canton of Zürich and Vaud.
43.0% of Golf fans are female, 57.0% are male, with an average age of 44.1 years.
Golf fans show strongest brand affinity for Golf club (2.93×), PGA Tour (2.41×), and Škoda Auto (1.64×) over the country average.
Golf fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on PGA Tour (2.41×), Škoda Auto (1.64×), Golf course (2.28×), and Bedroom (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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