A data profile of the people who buy, follow and care about Bedroom in Switzerland — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 932,146 people in Switzerland.
Bedroom has an estimated audience of 932,146 people in Switzerland. 63.8% are female, 36.2% are male, average age 41.9. Top brand affinities: IKEA, Bedroom furniture, Bed sheet, AutoScout24, Terraced house.
Top brand affinities include IKEA, Bedroom furniture, Bed sheet, with strongest over-indexing on IKEA (2.1× the country average).
Demographically, the Bedroom audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Bedroom fan in Switzerland is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Bedroom profile in Switzerland.
63.8% are female, 36.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.9 |
| Estimated audience size | 932,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Bedroom audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 8.54× | ||
| 02 | Zara Home | Home & Garden | 7.08× | ||
| 03 | Bedroom furniture | Home & Garden | 6.78× | ||
| 04 | Terraced house | Home & Garden | 6.55× | ||
| 05 | Lowe's | Shopping | 6.29× | ||
| 06 | Vitra | Home & Garden | 5.79× | ||
| 07 | Garden furniture | Home & Garden | 5.22× | ||
| 08 | Single-family detached home | Home & Garden | 4.93× | ||
| 09 | Scandinavian design | Home & Garden | 4.88× | ||
| 10 | Property finder | Home & Garden | 3.39× | ||
| 11 | Modern architecture | Arts & Culture | 2.84× | ||
| 12 | Apartment | Business & Career | 2.70× | ||
| 13 | Real property | Home & Garden | 2.45× | ||
| 14 | Shopping malls | Shopping | 2.17× | ||
| 15 | IKEA | Home & Garden | 2.10× | ||
| 16 | Hornbach | Shopping | 1.84× | ||
| 17 | Spas | Beauty & Wellness | 1.76× | ||
| 18 | Aldi | Shopping | 1.66× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.60× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.15× | |
| Quality Awareness | PREMIUM | 1.91× | |
| Indulgence | JOY | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.99× | |
| Sports Activity | POWER | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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