A data profile of the people who buy, follow and care about Bedroom in Poland — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,828,475 people in Poland.
Bedroom has an estimated audience of 1,828,475 people in Poland. 73.8% are female, 26.2% are male, average age 39.2. Top brand affinities: Garden furniture, Bedroom furniture, PUDELEK, Pepco, Sewing machine.
Top brand affinities include Garden furniture, Bedroom furniture, PUDELEK, with strongest over-indexing on Garden furniture (7.27× the country average).
Demographically, the Bedroom audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Bedroom fan in Poland is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Garden furniture.
The key figures that characterise the Bedroom profile in Poland.
73.8% are female, 26.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 39.2 |
| Estimated audience size | 1,828,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Bedroom audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 7.27× | ||
| 02 | Microwave oven | Home & Garden | 7.20× | ||
| 03 | Bedroom furniture | Home & Garden | 4.88× | ||
| 04 | Sewing machine | Home & Garden | 4.88× | ||
| 05 | Sofa bed | Home & Garden | 4.41× | ||
| 06 | Flower bouquet | Home & Garden | 3.42× | ||
| 07 | Waxing | Beauty & Wellness | 3.26× | ||
| 08 | Kitchenware | Home & Garden | 3.14× | ||
| 09 | PUDELEK | News | 2.66× | ||
| 10 | Deichmann | Shopping | 2.49× | ||
| 11 | PKO Bank Polski | Business & Career | 1.99× | ||
| 12 | Rossmann | Shopping | 1.91× | ||
| 13 | Pepco | Fashion & Accessoires | 1.80× | ||
| 14 | Castorama | Shopping | 1.74× | ||
| 15 | Home Appliances | Home & Garden | 1.65× | ||
| 16 | Empik | Shopping | 1.63× | ||
| 17 | Kaufland | Shopping | 1.59× | ||
| 18 | Ryanair | Travel & Leisure | 1.58× | ||
| 19 | Auchan | Shopping | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.97× | |
| Quality Awareness | PREMIUM | 1.95× | |
| Convenience Orientation | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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