A data profile of the people who buy, follow and care about Bedroom in Indonesia — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 2,852,194 people in Indonesia.
Bedroom has an estimated audience of 2,852,194 people in Indonesia. 58.8% are female, 41.2% are male, average age 38.4. Top brand affinities: Do it yourself (DIY), Bedroom furniture, Modern architecture, Kitchenware, Traveloka.
Top brand affinities include Do it yourself (DIY), Bedroom furniture, Modern architecture, with strongest over-indexing on Do it yourself (DIY) (4.02× the country average).
Demographically, the Bedroom audience skews more female with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Bedroom fan in Indonesia is more female, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Bedroom profile in Indonesia.
58.8% are female, 41.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.4 |
| Estimated audience size | 2,852,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Bedroom audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 4.67× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 4.02× | ||
| 03 | Modern architecture | Arts & Culture | 3.67× | ||
| 04 | First-time buyer | Shopping | 3.22× | ||
| 05 | Kitchenware | Home & Garden | 3.16× | ||
| 06 | Renovation | Home & Garden | 2.76× | ||
| 07 | IKEA | Home & Garden | 2.58× | ||
| 08 | First class travel | Travel & Leisure | 2.26× | ||
| 09 | Traveloka | Travel & Leisure | 2.08× | ||
| 10 | Business class | Travel & Leisure | 2.04× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 2.01× | ||
| 12 | Home business | Business & Career | 1.92× | ||
| 13 | FamilyMart | Shopping | 1.84× | ||
| 14 | Allkpop | Music & Radio | 1.72× | ||
| 15 | Online food ordering | Food & Beverages | 1.70× | ||
| 16 | Wedding Planners | Kids & Family | 1.70× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.62× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.60× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 20 | Cashback reward program | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.82× | |
| Quality Awareness | PREMIUM | 2.54× | |
| Design Affinity | PREMIUM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.73× | |
| Extroversion | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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