A data profile of the people who buy, follow and care about Bedroom in Norway — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,094,715 people in Norway.
Bedroom has an estimated audience of 1,094,715 people in Norway. 70.6% are female, 29.4% are male, average age 44.4. Top brand affinities: Biltema, Sewing machine, JYSK, Gina Tricot, Terraced house.
Top brand affinities include Biltema, Sewing machine, JYSK, with strongest over-indexing on Biltema (1.86× the country average).
Demographically, the Bedroom audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Bedroom fan in Norway is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Bedroom profile in Norway.
70.6% are female, 29.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 44.4 |
| Estimated audience size | 1,094,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Bedroom audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wholesale | Fashion & Accessoires | 4.93× | ||
| 02 | Sewing machine | Home & Garden | 3.66× | ||
| 03 | Cashmere wool | Fashion & Accessoires | 3.36× | ||
| 04 | Terraced house | Home & Garden | 3.02× | ||
| 05 | Single-family detached home | Home & Garden | 2.55× | ||
| 06 | Ice cream | Food & Beverages | 2.50× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 2.26× | ||
| 08 | JYSK | Home & Garden | 2.24× | ||
| 09 | Skirt | Fashion & Accessoires | 2.11× | ||
| 10 | Garden furniture | Home & Garden | 2.09× | ||
| 11 | Vegetable | Food & Beverages | 1.95× | ||
| 12 | Lunch | Food & Beverages | 1.89× | ||
| 13 | Island | Travel & Leisure | 1.89× | ||
| 14 | Biltema | Business & Career | 1.86× | ||
| 15 | Flower | Home & Garden | 1.83× | ||
| 16 | Danish design | Home & Garden | 1.77× | ||
| 17 | Hobby | Home & Garden | 1.75× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 19 | Shopping malls | Shopping | 1.62× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Spirituality | BALANCE | 0.92× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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