A data profile of the people who buy, follow and care about Cashback reward program in Indonesia — modelled from more than twelve digital signal sources. Cashback reward program has an estimated audience of 3,650,317 people in Indonesia.
The average Cashback reward program fan in Indonesia is 32.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Dog lovers, Loyalty program, DuckDuckGo, with strongest over-indexing on Dog lovers (12.58× the country average).
Demographically, the Cashback reward program audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
The typical Cashback reward program fan in Indonesia is more male, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for Dog lovers.
The key figures that characterise the Cashback reward program profile in Indonesia.
43.5% are female, 56.5% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 32.8 |
| Estimated audience size | 3,650,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 33% | |
| 30-39 | 24% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Cashback reward program audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Indonesia | 9.8% |
| India | 9.8% |
Where the Cashback reward program audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maluku | ~20K | 1.19× | |
| 02 | Central Kalimantan | ~30K | 1.04× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.04× | |
| 04 | West Papua | ~10K | 1.03× | |
| 05 | South Kalimantan | ~50K | 1.02× | |
| 06 | Southeast Sulawesi | ~30K | 1.02× | |
| 07 | Aceh | ~50K | 1.01× | |
| 08 | North Sumatra | ~200K | 1.00× | |
| 09 | Lampung | ~70K | 1.00× | |
| 10 | West Kalimantan | ~50K | 1.00× | |
| 11 | Jambi | ~40K | 1.00× | |
| 12 | North Sulawesi | ~40K | 1.00× | |
| 13 | East Nusa Tenggara | ~40K | 1.00× | |
| 14 | South Sulawesi | ~100K | 0.99× | |
| 15 | South Sumatra | ~90K | 0.99× | |
| 16 | Riau | ~90K | 0.99× | |
| 17 | Bali | ~70K | 0.99× | |
| 18 | West Sumatra | ~60K | 0.99× | |
| 19 | Special Region of Yogyakarta | ~60K | 0.99× | |
| 20 | East Kalimantan | ~60K | 0.99× | |
| 21 | Riau Islands | ~40K | 0.99× | |
| 22 | Banten | ~100K | 0.98× | |
| 23 | Central Java | ~300K | 0.96× | |
| 24 | Jakarta | ~300K | 0.96× | |
| 25 | West Java | ~500K | 0.95× | |
| 26 | East Java | ~400K | 0.95× | |
| 27 | West Nusa Tenggara | 0.00× | ||
| 28 | Bengkulu | 0.00× | ||
| 29 | Central Sulawesi | 0.00× | ||
| 30 | Papua (province) | 0.00× |
The strongest cross-interests of the Cashback reward program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog lovers | Pets & Animals | 12.58× | ||
| 02 | Smart Shopping | Shopping | 11.49× | ||
| 03 | Loyalty program | Shopping | 10.11× | ||
| 04 | Discount card | Shopping | 8.51× | ||
| 05 | DuckDuckGo | Internet & Social Media | 8.45× | ||
| 06 | Men's Fashion | Fashion & Accessoires | 7.20× | ||
| 07 | BTS | Music & Radio | 4.49× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 4.47× | ||
| 09 | Black Friday (shopping) | Shopping | 4.47× | ||
| 10 | Beauty & Fashion | Beauty & Wellness | 4.30× | ||
| 11 | Health And Beauty | Beauty & Wellness | 3.59× | ||
| 12 | Beauty tips | Beauty & Wellness | 3.42× | ||
| 13 | Cash on delivery | Business & Career | 3.39× | ||
| 14 | Toko Baju | Shopping | 2.73× | ||
| 15 | Deal of the day | Shopping | 2.64× | ||
| 16 | Discounts and allowances | Shopping | 2.24× | ||
| 17 | Sales promotion | Shopping | 2.06× | ||
| 18 | Coupons | Shopping | 1.94× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.85× | ||
| 20 | Persib Bandung | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.15× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 1.22× |
Cashback reward program has an estimated audience of 3,650,317 people in Indonesia, concentrated in West Java and East Java.
43.5% of Cashback reward program fans are female, 56.5% are male, with an average age of 32.8 years.
Cashback reward program fans show strongest brand affinity for Dog lovers (12.58×), Loyalty program (10.11×), and DuckDuckGo (8.45×) over the country average.
Cashback reward program fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cashback reward program itself, the audience over-indexes on Loyalty program (10.11×), DuckDuckGo (8.45×), Men's Fashion (7.2×), and Beauty & Fashion (4.3×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.