A data profile of the people who buy, follow and care about Cashback reward program in Malaysia — modelled from more than twelve digital signal sources. Cashback reward program has an estimated audience of 2,486,574 people in Malaysia.
Cashback reward program has an estimated audience of 2,486,574 people in Malaysia. 49.9% are female, 50.1% are male, average age 39.4. Top brand affinities: Gold bar, St. Jude Children's Research Hospital, Online marketplace, Planned maintenance, Coin.
Top brand affinities include Gold bar, St. Jude Children's Research Hospital, Online marketplace, with strongest over-indexing on Gold bar (2.24× the country average).
Demographically, the Cashback reward program audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Cashback reward program fan in Malaysia is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Gold bar.
The key figures that characterise the Cashback reward program profile in Malaysia.
49.9% are female, 50.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.4 |
| Estimated audience size | 2,486,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Cashback reward program audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Indonesia | 9.8% |
| India | 9.8% |
The strongest cross-interests of the Cashback reward program audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 4.45× | ||
| 02 | Rugby union positions | Sports | 2.88× | ||
| 03 | Discount card | Shopping | 2.87× | ||
| 04 | St. Jude Children's Research Hospital | Health | 2.83× | ||
| 05 | Carnation | Music & Radio | 2.75× | ||
| 06 | Planned maintenance | Business & Career | 2.49× | ||
| 07 | Google Calendar | Internet & Social Media | 2.43× | ||
| 08 | Online Clothes Shopping | Shopping | 2.37× | ||
| 09 | Gold bar | Business & Career | 2.24× | ||
| 10 | Coin | Business & Career | 1.88× | ||
| 11 | Cheering | Sports | 1.79× | ||
| 12 | Mix FM (Malaysia) | Music & Radio | 1.75× | ||
| 13 | Al Nassr FC | Sports | 1.67× | ||
| 14 | Tunic | Fashion & Accessoires | 1.66× | ||
| 15 | Online marketplace | Internet & Social Media | 1.61× | ||
| 16 | Payment | Business & Career | 1.59× | ||
| 17 | Freckle | Beauty & Wellness | 1.57× | ||
| 18 | Kaftan | Fashion & Accessoires | 1.54× | ||
| 19 | Brooch | Fashion & Accessoires | 1.54× | ||
| 20 | Loyalty program | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.30× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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