A data profile of the people who buy, follow and care about Online marketplace in Malaysia — modelled from more than twelve digital signal sources. Online marketplace has an estimated audience of 2,169,595 people in Malaysia.
Online marketplace has an estimated audience of 2,169,595 people in Malaysia. 55.0% are female, 45.0% are male, average age 37.5. Top brand affinities: Philosophy, Politics, Cashback reward program, Social science, Wikipedia.
Top brand affinities include Philosophy, Politics, Cashback reward program, with strongest over-indexing on Philosophy (1.86× the country average).
Demographically, the Online marketplace audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Online marketplace fan in Malaysia is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Philosophy.
The key figures that characterise the Online marketplace profile in Malaysia.
55.0% are female, 45.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 37.5 |
| Estimated audience size | 2,169,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Online marketplace audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.1% |
| China | 10.1% |
| India | 8.5% |
The strongest cross-interests of the Online marketplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 6.48× | ||
| 02 | Bodrum | Travel & Leisure | 4.54× | ||
| 03 | Madison Beer | Music & Radio | 4.35× | ||
| 04 | Cirque du Soleil | Music & Radio | 4.10× | ||
| 05 | Political science | Business & Career | 3.56× | ||
| 06 | Flip-flops | Fashion & Accessoires | 2.55× | ||
| 07 | Forestry | Home & Garden | 2.51× | ||
| 08 | Mobile home | Cars & Mobility | 2.38× | ||
| 09 | Rugby union | Sports | 1.97× | ||
| 10 | Doctor of Philosophy | Business & Career | 1.91× | ||
| 11 | Social science | Business & Career | 1.88× | ||
| 12 | Philosophy | Business & Career | 1.86× | ||
| 13 | Wikipedia | Internet & Social Media | 1.84× | ||
| 14 | Sociology | Business & Career | 1.83× | ||
| 15 | HVAC | Home & Garden | 1.79× | ||
| 16 | Canva | Technology & Electronics | 1.74× | ||
| 17 | Cashback reward program | Shopping | 1.61× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Palestine | Travel & Leisure | 1.58× | ||
| 20 | Stand-up comedy | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Online marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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