A data profile of the people who buy, follow and care about Online marketplace in Indonesia — modelled from more than twelve digital signal sources. Online marketplace has an estimated audience of 5,534,282 people in Indonesia.
Online marketplace has an estimated audience of 5,534,282 people in Indonesia. 54.0% are female, 46.0% are male, average age 33.8. Top brand affinities: Do it yourself (DIY), Outerwear, Online food ordering, Career development, Milk.
Top brand affinities include Do it yourself (DIY), Outerwear, Online food ordering, with strongest over-indexing on Do it yourself (DIY) (1.95× the country average).
Demographically, the Online marketplace audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Online marketplace fan in Indonesia is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Online marketplace profile in Indonesia.
54.0% are female, 46.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.8 |
| Estimated audience size | 5,534,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 35% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Online marketplace audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.1% |
| China | 10.1% |
| India | 8.5% |
The strongest cross-interests of the Online marketplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 3.68× | ||
| 02 | Career development | Business & Career | 3.60× | ||
| 03 | Puma | Fashion & Accessoires | 2.97× | ||
| 04 | Bedroom furniture | Home & Garden | 2.69× | ||
| 05 | Mobile payment | Business & Career | 2.68× | ||
| 06 | Kitchenware | Home & Garden | 2.54× | ||
| 07 | Uniqlo | Shopping | 2.44× | ||
| 08 | Outerwear | Fashion & Accessoires | 2.40× | ||
| 09 | Online food ordering | Food & Beverages | 2.29× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 2.27× | ||
| 11 | Energy drinks | Food & Beverages | 2.10× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 13 | Business class | Travel & Leisure | 1.92× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 15 | Espresso | Food & Beverages | 1.88× | ||
| 16 | Wedding Planners | Kids & Family | 1.88× | ||
| 17 | Milk | Food & Beverages | 1.80× | ||
| 18 | Starbucks | Food & Beverages | 1.76× | ||
| 19 | Fast food | Food & Beverages | 1.57× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.27× | |
| Quality Awareness | PREMIUM | 1.94× | |
| DIY Mentality | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Community Orientation | OPEN | 0.64× | |
| Indulgence | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Online marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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