Rascasse Audience Intelligence

Energy drinks Audience in Indonesia

A data profile of the people who buy, follow and care about Energy drinks in Indonesia — modelled from more than twelve digital signal sources. Energy drinks has an estimated audience of 2,451,214 people in Indonesia.

#11among Beverage in Indonesia
#632among Topic in Indonesia
#86in Food & Beverages

The average Energy drinks fan in Indonesia is 34.0 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Top brand affinities include Mexican cuisine, Soft drinks, Purchase discount, with strongest over-indexing on Mexican cuisine (5.79× the country average).

Demographically, the Energy drinks audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Energy drinks fan in Indonesia is more female, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Mexican cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Energy drinks profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
55.5%♀
44.5% male
Age
34.0
average years
Country rank
#848
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy drinks fans

55.5% are female, 44.5% are male, average age 34.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Energy drinks audience in Indonesia
MetricValue
Female55.5%
Male44.5%
Average age34.0
Estimated audience size2,451,214
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Energy drinks audience in Indonesia
Age bracketShare%
16-1923%
20-2934%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Energy drinks audience comes from Indonesia.

Worldwide audience distribution share by country for Energy drinks
CountryShare
United States13.6%
Japan7.5%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy drinks audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Energy drinks fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~300K1.69×
02Bali~70K1.39×
03Special Region of Yogyakarta~50K1.31×
04Banten~100K1.29×
05East Java~300K1.10×
06West Papua~8K1.10×
07Riau Islands~30K1.09×
08East Kalimantan~40K1.08×
09West Java~400K1.06×
10Gorontalo (disambiguation)(2)~10K1.04×
11North Kalimantan~8K1.04×
12West Sulawesi~10K1.03×
13South Kalimantan~30K1.02×
14Central Kalimantan~20K1.01×
15North Maluku~9K1.01×
16North Sulawesi~30K1.00×
17Papua (province)~10K0.99×
18Bangka-Belitung Islands~10K0.99×
19Maluku~10K0.99×
20West Kalimantan~30K0.98×
21Bengkulu~20K0.98×
22Central Java~200K0.95×
23West Nusa Tenggara~30K0.95×
24Central Sulawesi~20K0.95×
25Southeast Sulawesi~20K0.95×
26Jambi~30K0.94×
27East Nusa Tenggara~20K0.94×
28South Sumatra~50K0.92×
29Aceh~30K0.91×
30Lampung~50K0.90×
31West Sumatra~40K0.89×
32Riau~50K0.88×
33South Sulawesi~60K0.86×
34North Sumatra~100K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy drinks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy drinks audience
#·InterestCategoryAffinity×
01Pizza deliveryFood & Beverages7.09×
02Mexican cuisineFood & Beverages5.79×
03Pizza HutFood & Beverages4.25×
04Home DeliveryFood & Beverages3.99×
05Non-fiction booksLiterature3.79×
06Indian cuisineFood & Beverages3.76×
07Purchase discountShopping3.69×
08Browser gamesGames3.49×
09Soft drinksFood & Beverages3.44×
10Casino gamesGames3.31×
11Distilled beverageFood & Beverages3.28×
12KFCFood & Beverages3.26×
13Fast casual restaurantsFood & Beverages2.93×
14CasinoGames2.77×
15Italian cuisineFood & Beverages2.75×
16Chinese cuisineFood & Beverages2.51×
17JuiceFood & Beverages2.41×
18Online marketplaceInternet & Social Media2.10×
19TeaFood & Beverages1.83×
20Persib BandungSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy drinks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy drinks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
IndividualismJOY1.71×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy drinks audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
Risk AppetiteTHRILL0.74×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy drinks have in Indonesia?

Energy drinks has an estimated audience of 2,451,214 people in Indonesia, concentrated in West Java and Jakarta.

02

What is the gender split and age of Energy drinks fans?

55.5% of Energy drinks fans are female, 44.5% are male, with an average age of 34.0 years.

03

Which brands do Energy drinks fans like most?

Energy drinks fans show strongest brand affinity for Mexican cuisine (5.79×), Soft drinks (3.44×), and Purchase discount (3.69×) over the country average.

04

Where do Energy drinks fans live in Indonesia?

Energy drinks fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Energy drinks fans also like?

Beyond Energy drinks itself, the audience over-indexes on Soft drinks (3.44×), Purchase discount (3.69×), Non-fiction books (3.79×), and Persib Bandung (1.54×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Indonesia

See Energy drinks audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Energy drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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