A data profile of the people who buy, follow and care about Chinese cuisine in Indonesia — modelled from more than twelve digital signal sources. Chinese cuisine has an estimated audience of 4,753,905 people in Indonesia.
The average Chinese cuisine fan in Indonesia is 34.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
The key figures that characterise the Chinese cuisine profile in Indonesia.
55.6% are female, 44.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 34.0 |
| Estimated audience size | 4,753,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Chinese cuisine audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 11.1% |
| United States | 10.9% |
| Japan | 10.4% |
Where the Chinese cuisine audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 1.30× | |
| 02 | Bali | ~100K | 1.23× | |
| 03 | Banten | ~200K | 1.16× | |
| 04 | Bangka-Belitung Islands | ~30K | 1.16× | |
| 05 | Central Kalimantan | ~40K | 1.07× | |
| 06 | North Kalimantan | ~20K | 1.06× | |
| 07 | North Sulawesi | ~50K | 1.05× | |
| 08 | Jambi | ~60K | 1.04× | |
| 09 | Riau Islands | ~50K | 1.02× | |
| 10 | West Nusa Tenggara | ~60K | 1.01× | |
| 11 | Bengkulu | ~40K | 1.01× | |
| 12 | Papua (province) | ~30K | 1.01× | |
| 13 | West Papua | ~20K | 1.01× | |
| 14 | Gorontalo (disambiguation)(2) | ~20K | 1.00× | |
| 15 | West Kalimantan | ~70K | 0.99× | |
| 16 | East Nusa Tenggara | ~50K | 0.99× | |
| 17 | Central Sulawesi | ~40K | 0.99× | |
| 18 | Southeast Sulawesi | ~40K | 0.99× | |
| 19 | Maluku | ~20K | 0.99× | |
| 20 | North Maluku | ~20K | 0.99× | |
| 21 | South Kalimantan | ~60K | 0.98× | |
| 22 | Lampung | ~90K | 0.97× | |
| 23 | West Sumatra | ~80K | 0.97× | |
| 24 | Aceh | ~60K | 0.97× | |
| 25 | East Java | ~500K | 0.96× | |
| 26 | South Sumatra | ~100K | 0.96× | |
| 27 | Riau | ~100K | 0.96× | |
| 28 | Special Region of Yogyakarta | ~80K | 0.96× | |
| 29 | East Kalimantan | ~70K | 0.96× | |
| 30 | South Sulawesi | ~100K | 0.95× | |
| 31 | North Sumatra | ~200K | 0.94× | |
| 32 | Central Java | ~400K | 0.83× | |
| 33 | West Java | ~600K | 0.80× | |
| 34 | West Sulawesi | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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