Rascasse Audience Intelligence

Indonesian cuisine Audience in Indonesia

A data profile of the people who buy, follow and care about Indonesian cuisine in Indonesia — modelled from more than twelve digital signal sources. Indonesian cuisine has an estimated audience of 2,618,622 people in Indonesia.

#5among Cuisine in Indonesia
#581among Topic in Indonesia
#81in Food & Beverages

The average Indonesian cuisine fan in Indonesia is 36.6 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, Bali, West Java.

Top brand affinities include Cosmetics, Family, Shopping, with strongest over-indexing on Cosmetics (2.01× the country average).

Demographically, the Indonesian cuisine audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Indonesian cuisine fan in Indonesia is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Cosmetics.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Indonesian cuisine profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
61.1%♀
38.9% male
Age
36.6
average years
Country rank
#787
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indonesian cuisine fans

61.1% are female, 38.9% are male, average age 36.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Indonesian cuisine audience in Indonesia
MetricValue
Female61.1%
Male38.9%
Average age36.6
Estimated audience size2,618,622
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Indonesian cuisine audience in Indonesia
Age bracketShare%
16-1917%
20-2929%
30-3925%
40-4918%
50+10%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Indonesian cuisine audience comes from Indonesia.

Worldwide audience distribution share by country for Indonesian cuisine
CountryShare
Indonesia27.4%
Malaysia12.1%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indonesian cuisine audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Indonesian cuisine fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K9.33×
02Jakarta~600K2.93×
03West Nusa Tenggara~70K2.16×
04Riau Islands~50K1.68×
05Banten~200K1.51×
06Special Region of Yogyakarta~50K1.25×
07West Papua~8K0.95×
08West Sulawesi~10K0.93×
09North Kalimantan~8K0.92×
10East Java~300K0.91×
11Bangka-Belitung Islands~10K0.91×
12Gorontalo (disambiguation)(2)~10K0.91×
13North Maluku~8K0.91×
14Papua (province)~10K0.89×
15Maluku~10K0.89×
16Bengkulu~20K0.87×
17Central Kalimantan~20K0.85×
18North Sulawesi~20K0.84×
19Southeast Sulawesi~20K0.84×
20East Kalimantan~30K0.82×
21Central Sulawesi~20K0.82×
22East Nusa Tenggara~20K0.81×
23Jambi~20K0.80×
24West Java~300K0.79×
25West Kalimantan~30K0.76×
26South Kalimantan~30K0.75×
27Aceh~30K0.74×
28South Sumatra~50K0.72×
29Riau~40K0.71×
30West Sumatra~30K0.70×
31Lampung~40K0.68×
32North Sumatra~80K0.67×
33Central Java~200K0.66×
34South Sulawesi~50K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indonesian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indonesian cuisine audience
#·InterestCategoryAffinity×
01SingaporeTravel & Leisure2.53×
02EatingFood & Beverages2.42×
03InfantKids & Family2.31×
04ChildKids & Family2.28×
05MotherhoodKids & Family2.16×
06Beauty salonsBeauty & Wellness2.05×
07CosmeticsBeauty & Wellness2.01×
08Indonesian languagePolitics & Society1.94×
09CookingFood & Beverages1.93×
10FamilyKids & Family1.92×
11Southeast AsiaTravel & Leisure1.90×
12Politics and social issuesPolitics & Society1.89×
13InstagramInternet & Social Media1.75×
14BusinessBusiness & Career1.73×
15YouTubeMovies & TV1.72×
16Social mediaBusiness & Career1.69×
17Mobile phonesTechnology & Electronics1.67×
18Fitness and wellnessSports1.65×
19Video gamesGames1.63×
20ShoppingShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indonesian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indonesian cuisine audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.41×
Convenience OrientationPREMIUM2.22×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indonesian cuisine audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.23×
Price SensitivityPREMIUM0.76×
Social Media UsageJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indonesian cuisine have in Indonesia?

Indonesian cuisine has an estimated audience of 2,618,622 people in Indonesia, concentrated in Jakarta and Bali.

02

What is the gender split and age of Indonesian cuisine fans?

61.1% of Indonesian cuisine fans are female, 38.9% are male, with an average age of 36.6 years.

03

Which brands do Indonesian cuisine fans like most?

Indonesian cuisine fans show strongest brand affinity for Cosmetics (2.01×), Family (1.92×), and Shopping (1.59×) over the country average.

04

Where do Indonesian cuisine fans live in Indonesia?

Indonesian cuisine fans in Indonesia are most concentrated in Jakarta (reach ~600K), Bali (reach ~500K), and West Java (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Indonesian cuisine fans also like?

Beyond Indonesian cuisine itself, the audience over-indexes on Family (1.92×), Shopping (1.59×), Indonesian language (1.94×), and Singapore (2.53×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Indonesia

See Indonesian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Indonesian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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