A data profile of the people who buy, follow and care about Child in Indonesia — modelled from more than twelve digital signal sources. Child has an estimated audience of 9,525,186 people in Indonesia.
Child has an estimated audience of 9,525,186 people in Indonesia. 62.5% are female, 37.5% are male, average age 35.1. Top brand affinities: Hair products, Spas, Indonesian cuisine, Telegram, Viu (streaming media).
Top brand affinities include Hair products, Spas, Indonesian cuisine, with strongest over-indexing on Hair products (1.58× the country average).
Demographically, the Child audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Child fan in Indonesia is more female, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Child profile in Indonesia.
62.5% are female, 37.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.1 |
| Estimated audience size | 9,525,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 35% | |
| 30-39 | 25% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Child audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 2.28× | ||
| 02 | Cyber Monday | Shopping | 2.18× | ||
| 03 | Primary school | Kids & Family | 1.98× | ||
| 04 | Home insurance | Business & Career | 1.96× | ||
| 05 | Investment management | Business & Career | 1.89× | ||
| 06 | Viu (streaming media) | Movies & TV | 1.75× | ||
| 07 | Powdered milk | Kids & Family | 1.75× | ||
| 08 | Sewing machine | Home & Garden | 1.73× | ||
| 09 | Female entrepreneur | Business & Career | 1.72× | ||
| 10 | Cloth diaper | Kids & Family | 1.70× | ||
| 11 | Michael Jackson | Music & Radio | 1.69× | ||
| 12 | Cholesterol | Food & Beverages | 1.67× | ||
| 13 | Modern furniture | Home & Garden | 1.64× | ||
| 14 | Hair products | Beauty & Wellness | 1.58× | ||
| 15 | Telegram | Internet & Social Media | 1.57× | ||
| 16 | Self-employment | Business & Career | 1.57× | ||
| 17 | Cash on delivery | Business & Career | 1.56× | ||
| 18 | Loyalty program | Shopping | 1.56× | ||
| 19 | Spas | Beauty & Wellness | 1.53× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Mindfulness | BALANCE | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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