A data profile of the people who buy, follow and care about Child in Colombia — modelled from more than twelve digital signal sources. Child has an estimated audience of 7,843,769 people in Colombia.
Child has an estimated audience of 7,843,769 people in Colombia. 60.4% are female, 39.6% are male, average age 36.0.
Demographically, the Child audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The key figures that characterise the Child profile in Colombia.
60.4% are female, 39.6% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.0 |
| Estimated audience size | 7,843,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Child audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.04× | |
| Social Media Usage | JOY | 1.02× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Sports Activity | POWER | 0.99× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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