A data profile of the people who buy, follow and care about Child in Portugal — modelled from more than twelve digital signal sources. Child has an estimated audience of 4,343,023 people in Portugal.
Child has an estimated audience of 4,343,023 people in Portugal. 66.7% are female, 33.3% are male, average age 45.8. Top brand affinities: Lingerie, Black Friday (shopping), Costume jewelry, Romance novels, Microwave oven.
Top brand affinities include Lingerie, Black Friday (shopping), Costume jewelry, with strongest over-indexing on Lingerie (1.53× the country average).
Demographically, the Child audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Child fan in Portugal is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Lingerie.
The key figures that characterise the Child profile in Portugal.
66.7% are female, 33.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 45.8 |
| Estimated audience size | 4,343,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Child audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costume jewelry | Fashion & Accessoires | 1.55× | ||
| 02 | Microwave oven | Home & Garden | 1.55× | ||
| 03 | Lipstick | Beauty & Wellness | 1.55× | ||
| 04 | Genetics | Kids & Family | 1.55× | ||
| 05 | Vitória S.C. | Sports | 1.55× | ||
| 06 | Rio Ave F.C. | Sports | 1.55× | ||
| 07 | Swarovski | Fashion & Accessoires | 1.55× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 1.55× | ||
| 09 | F.C. Paços de Ferreira | Sports | 1.55× | ||
| 10 | Calzedonia | Fashion & Accessoires | 1.55× | ||
| 11 | Rayo Vallecano | Travel & Leisure | 1.55× | ||
| 12 | Adolfo Domínguez | Fashion & Accessoires | 1.55× | ||
| 13 | Wedding Planners | Kids & Family | 1.54× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 15 | Cholesterol | Food & Beverages | 1.53× | ||
| 16 | Black Friday (shopping) | Shopping | 1.52× | ||
| 17 | Romance novels | Literature | 1.51× | ||
| 18 | Cortefiel | Fashion & Accessoires | 1.51× | ||
| 19 | Europcar | Cars & Mobility | 1.51× | ||
| 20 | Modern furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Indulgence | JOY | 1.31× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Career Orientation | POWER | 1.01× | |
| Spirituality | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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