A data profile of the people who buy, follow and care about Child in Ireland — modelled from more than twelve digital signal sources. Child has an estimated audience of 1,742,053 people in Ireland.
Child has an estimated audience of 1,742,053 people in Ireland. 67.0% are female, 33.0% are male, average age 42.5. Top brand affinities: Skirt, Bracelet, Crossword, Wedding dress, Self-esteem.
Top brand affinities include Skirt, Bracelet, Crossword, with strongest over-indexing on Skirt (1.56× the country average).
Demographically, the Child audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Child fan in Ireland is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Skirt.
The key figures that characterise the Child profile in Ireland.
67.0% are female, 33.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.5 |
| Estimated audience size | 1,742,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Child audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Little Pony | Kids & Family | 1.79× | ||
| 02 | Steve Jobs | Business & Career | 1.63× | ||
| 03 | Collagen | Beauty & Wellness | 1.62× | ||
| 04 | Wedding dress | Fashion & Accessoires | 1.60× | ||
| 05 | Nigella Lawson | Food & Beverages | 1.60× | ||
| 06 | Necklace | Fashion & Accessoires | 1.58× | ||
| 07 | Dorothy Perkins | Fashion & Accessoires | 1.57× | ||
| 08 | Skirt | Fashion & Accessoires | 1.56× | ||
| 09 | Library | Literature | 1.56× | ||
| 10 | Backpack | Fashion & Accessoires | 1.56× | ||
| 11 | Apple cider vinegar | Food & Beverages | 1.55× | ||
| 12 | Criminal Minds | Movies & TV | 1.55× | ||
| 13 | The Crown (TV series) | Movies & TV | 1.54× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.53× | ||
| 15 | Aesthetics | Home & Garden | 1.53× | ||
| 16 | PC World (retailer) | Technology & Electronics | 1.53× | ||
| 17 | Crossword | Games | 1.52× | ||
| 18 | Self-esteem | Health | 1.52× | ||
| 19 | Reese Witherspoon | Movies & TV | 1.52× | ||
| 20 | Slovenia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.97× | |
| Spirituality | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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