A data profile of the people who buy, follow and care about Child in Australia — modelled from more than twelve digital signal sources. Child has an estimated audience of 10,077,510 people in Australia.
Child has an estimated audience of 10,077,510 people in Australia. 65.4% are female, 34.6% are male, average age 43.3. Top brand affinities: Real property, Discount stores, Innovation, Blanket, Hypermarket.
Top brand affinities include Real property, Discount stores, Innovation, with strongest over-indexing on Real property (1.64× the country average).
Demographically, the Child audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Child fan in Australia is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Child profile in Australia.
65.4% are female, 34.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.3 |
| Estimated audience size | 10,077,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Child audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 1.93× | ||
| 02 | Single-family detached home | Home & Garden | 1.93× | ||
| 03 | Organic cotton | Fashion & Accessoires | 1.93× | ||
| 04 | Garden centre | Home & Garden | 1.91× | ||
| 05 | Nobel Peace Prize | Politics & Society | 1.89× | ||
| 06 | Miele | Home & Garden | 1.81× | ||
| 07 | Bored Panda | Internet & Social Media | 1.80× | ||
| 08 | Ugg boots | Fashion & Accessoires | 1.78× | ||
| 09 | Houzz | Home & Garden | 1.74× | ||
| 10 | Barbie | Kids & Family | 1.73× | ||
| 11 | Innovation | Business & Career | 1.72× | ||
| 12 | Blanket | Home & Garden | 1.71× | ||
| 13 | Real property | Home & Garden | 1.64× | ||
| 14 | Lip balm | Beauty & Wellness | 1.58× | ||
| 15 | Retail banking | Business & Career | 1.58× | ||
| 16 | Thermomix | Home & Garden | 1.57× | ||
| 17 | Discount stores | Shopping | 1.54× | ||
| 18 | Julia Roberts | Movies & TV | 1.53× | ||
| 19 | Huggies | Kids & Family | 1.52× | ||
| 20 | Swarovski | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Travelling | THRILL | 0.97× | |
| Career Orientation | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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