Rascasse Audience Intelligence

Child Audience in Poland

A data profile of the people who buy, follow and care about Child in Poland — modelled from more than twelve digital signal sources. Child has an estimated audience of 8,711,493 people in Poland.

#40among Topic in Poland
#3in Kids & Family

Child has an estimated audience of 8,711,493 people in Poland. 74.4% are female, 25.6% are male, average age 40.7. Top brand affinities: TripAdvisor, C&A, Anne Hathaway, Vintage clothing, Sustainable clothing.

Top brand affinities include TripAdvisor, C&A, Anne Hathaway, with strongest over-indexing on TripAdvisor (1.78× the country average).

Demographically, the Child audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Spirituality.

The typical Child fan in Poland is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for TripAdvisor.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Child profile in Poland.

Audience size
8.7M
in Poland
Gender
74.4%
25.6% male
Age
40.7
average years
Country rank
#56
Topic in Poland
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child fans

74.4% are female, 25.6% are male, average age 40.7.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Child audience in Poland
MetricValue
Female74.4%
Male25.6%
Average age40.7
Estimated audience size8,711,493
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Child audience in Poland
Age bracketShare%
16-1912%
20-2921%
30-3925%
40-4921%
50+20%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Child audience comes from Poland.

Worldwide audience distribution share by country for Child
CountryShare
United States20.6%
Italy4.8%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV2.10×
02Sustainable clothingFashion & Accessoires2.10×
03Energy barFood & Beverages2.10×
04New TestamentPolitics & Society2.04×
05BambiMovies & TV1.90×
06QatarTravel & Leisure1.80×
07TripAdvisorTravel & Leisure1.78×
08Facial hairBeauty & Wellness1.71×
09Sun tanningBeauty & Wellness1.63×
10BB creamBeauty & Wellness1.63×
11C&AShopping1.60×
12MothercareKids & Family1.59×
13GeneticsKids & Family1.56×
14Conference and resort hotelsTravel & Leisure1.56×
15Vintage clothingFashion & Accessoires1.54×
16Demi MooreMovies & TV1.53×
17Child safety seatKids & Family1.53×
18Early childhood educationBusiness & Career1.52×
19DisneylandTravel & Leisure1.52×
20Martyna WojciechowskaFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Child audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.40×
SpiritualityBALANCE1.23×
ExtroversionTHRILL1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Child audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
Design AffinityPREMIUM0.96×
Social Media UsageJOY0.98×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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