A data profile of the people who buy, follow and care about Vintage clothing in Poland — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 1,580,087 people in Poland.
Vintage clothing has an estimated audience of 1,580,087 people in Poland. 73.6% are female, 26.4% are male, average age 37.4. Top brand affinities: Second-hand shop, Vintage, Vintage Store, Fitness and wellness, Food.
Top brand affinities include Second-hand shop, Vintage, Vintage Store, with strongest over-indexing on Second-hand shop (9.66× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Vintage clothing fan in Poland is more female, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Second-hand shop.
The key figures that characterise the Vintage clothing profile in Poland.
73.6% are female, 26.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 37.4 |
| Estimated audience size | 1,580,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Vintage clothing audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Second-hand shop | Shopping | 9.66× | ||
| 02 | Vintage Style | Fashion & Accessoires | 7.71× | ||
| 03 | Vintage Store | Shopping | 7.44× | ||
| 04 | Vintage | Fashion & Accessoires | 7.28× | ||
| 05 | Bohemian style | Fashion & Accessoires | 4.17× | ||
| 06 | Oil painting | Arts & Culture | 4.07× | ||
| 07 | Dress shirt | Fashion & Accessoires | 3.83× | ||
| 08 | Home Interiors | Home & Garden | 3.73× | ||
| 09 | Home Interior Design | Home & Garden | 3.24× | ||
| 10 | Vinted | Fashion & Accessoires | 2.96× | ||
| 11 | Organic product | Food & Beverages | 2.80× | ||
| 12 | Men's clothing | Fashion & Accessoires | 2.00× | ||
| 13 | Woman | Kids & Family | 1.69× | ||
| 14 | Business | Business & Career | 1.64× | ||
| 15 | Photography | Arts & Culture | 1.64× | ||
| 16 | Culture | Literature | 1.60× | ||
| 17 | Beverages | Food & Beverages | 1.59× | ||
| 18 | Food | Food & Beverages | 1.55× | ||
| 19 | Child | Kids & Family | 1.54× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.76× | |
| Design Affinity | PREMIUM | 1.50× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.51× | |
| Individualism | JOY | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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