Rascasse Audience Intelligence

Home Interior Design Audience in Poland

A data profile of the people who buy, follow and care about Home Interior Design in Poland — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 1,903,675 people in Poland.

#497among Topic in Poland
#42in Home & Garden

Home Interior Design has an estimated audience of 1,903,675 people in Poland. Top brand affinities: Renovation, Bedroom furniture, Home Renovations, Luxury real estate, PUDELEK.

Top brand affinities include Renovation, Bedroom furniture, Home Renovations, with strongest over-indexing on Renovation (3.53× the country average).

The typical Home Interior Design fan in Poland shows strong Quality Awareness tendencies and a notable affinity for Renovation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Home Interior Design profile in Poland.

Audience size
1.9M
in Poland
Country rank
#751
Topic in Poland
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Interior Design fans

Fig. 02

Gender split

Demographic split for Home Interior Design audience in Poland
MetricValue
Estimated audience size1,903,675
Fig. 04

Worldwide distribution

2.0%

of the worldwide Home Interior Design audience comes from Poland.

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Interior Design audience
#·InterestCategoryAffinity×
01Home RenovationsHome & Garden9.23×
02Sofa bedHome & Garden5.16×
03Bedroom furnitureHome & Garden5.05×
04Luxury real estateBusiness & Career4.01×
05Local foodFood & Beverages3.82×
06Art jewelryFashion & Accessoires3.64×
07Handmade jewelryFashion & Accessoires3.63×
08RenovationHome & Garden3.53×
09Vintage clothingFashion & Accessoires3.24×
10PUDELEKNews2.87×
11DeichmannShopping2.86×
12AirbnbTravel & Leisure2.79×
13Natural skin careBeauty & Wellness2.48×
14OLXShopping2.22×
15PKO Bank PolskiBusiness & Career2.17×
16RossmannShopping2.16×
17PepcoFashion & Accessoires1.90×
18CastoramaShopping1.85×
19EmpikShopping1.69×
20KauflandShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Interior Design audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.79×
Design AffinityPREMIUM2.71×
Luxury OrientationPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Interior Design audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Social Media UsageJOY0.88×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Poland

See Home Interior Design audiences in other countries

How to read this data

Audience size is the estimated number of people in Poland who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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