A data profile of the people who buy, follow and care about Luxury real estate in Poland — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 2,030,317 people in Poland.
Luxury real estate has an estimated audience of 2,030,317 people in Poland. 58.7% are female, 41.3% are male, average age 42.4. Top brand affinities: Home Interior Design, Renovation, Home improvement, Home décor products, Home construction.
Top brand affinities include Home Interior Design, Renovation, Home improvement, with strongest over-indexing on Home Interior Design (4.01× the country average).
Demographically, the Luxury real estate audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Luxury real estate fan in Poland is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Luxury real estate profile in Poland.
58.7% are female, 41.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.4 |
| Estimated audience size | 2,030,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Luxury real estate audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate broker | Home & Garden | 4.46× | ||
| 02 | Real estate investing | Business & Career | 4.02× | ||
| 03 | Home Interior Design | Home & Garden | 4.01× | ||
| 04 | Home décor products | Home & Garden | 3.99× | ||
| 05 | Home Interiors | Home & Garden | 3.98× | ||
| 06 | Home construction | Home & Garden | 3.28× | ||
| 07 | Renovation | Home & Garden | 3.02× | ||
| 08 | Home Design | Home & Garden | 2.85× | ||
| 09 | Home repair | Home & Garden | 2.65× | ||
| 10 | Vegetarian cuisine | Food & Beverages | 2.44× | ||
| 11 | Real estate development | Business & Career | 2.25× | ||
| 12 | Small business | Business & Career | 2.16× | ||
| 13 | Skin care | Beauty & Wellness | 2.05× | ||
| 14 | Zara | Shopping | 2.03× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.94× | ||
| 16 | Home improvement | Home & Garden | 1.81× | ||
| 17 | Skirt | Fashion & Accessoires | 1.79× | ||
| 18 | Parenting | Kids & Family | 1.73× | ||
| 19 | Handbags | Fashion & Accessoires | 1.71× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Sustainability | BALANCE | 1.24× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Travelling | THRILL | 0.80× | |
| Urban Lifestyle | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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