A data profile of the people who buy, follow and care about Home décor products in Poland — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 1,532,024 people in Poland.
Home décor products has an estimated audience of 1,532,024 people in Poland. 76.8% are female, 23.2% are male, average age 40.4. Top brand affinities: Shopping and fashion, Renovation, Bedroom furniture, PUDELEK, Luxury real estate.
Top brand affinities include Shopping and fashion, Renovation, Bedroom furniture, with strongest over-indexing on Shopping and fashion (2.23× the country average).
Demographically, the Home décor products audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home décor products fan in Poland is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Home décor products profile in Poland.
76.8% are female, 23.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 40.4 |
| Estimated audience size | 1,532,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Home décor products audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 4.87× | ||
| 02 | BB cream | Beauty & Wellness | 4.58× | ||
| 03 | Luxury real estate | Business & Career | 3.99× | ||
| 04 | Renovation | Home & Garden | 3.98× | ||
| 05 | Real estate investing | Business & Career | 3.56× | ||
| 06 | Love & Sex | Kids & Family | 3.46× | ||
| 07 | Impulse purchase | Shopping | 3.25× | ||
| 08 | PUDELEK | News | 3.08× | ||
| 09 | Deichmann | Shopping | 2.79× | ||
| 10 | Fast food | Food & Beverages | 2.62× | ||
| 11 | Shopping and fashion | Shopping | 2.23× | ||
| 12 | Child care | Kids & Family | 2.15× | ||
| 13 | Gazeta Wyborcza | News | 2.03× | ||
| 14 | Rossmann | Shopping | 2.03× | ||
| 15 | Home improvement | Home & Garden | 1.93× | ||
| 16 | Skin care | Beauty & Wellness | 1.89× | ||
| 17 | Organic food | Food & Beverages | 1.68× | ||
| 18 | Castorama | Shopping | 1.58× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 20 | Pepco | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.66× | |
| DIY Mentality | THRILL | 2.23× | |
| Sustainability | BALANCE | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Community Orientation | OPEN | 1.00× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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