A data profile of the people who buy, follow and care about Impulse purchase in Poland — modelled from more than twelve digital signal sources. Impulse purchase has an estimated audience of 1,534,884 people in Poland.
Impulse purchase has an estimated audience of 1,534,884 people in Poland. 71.3% are female, 28.7% are male, average age 39.2. Top brand affinities: Rossmann, Stradivarius, Dresses, Natural skin care, Skin care.
Top brand affinities include Rossmann, Stradivarius, Dresses, with strongest over-indexing on Rossmann (4.95× the country average).
Demographically, the Impulse purchase audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Impulse purchase fan in Poland is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
The key figures that characterise the Impulse purchase profile in Poland.
71.3% are female, 28.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 39.2 |
| Estimated audience size | 1,534,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Impulse purchase audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 14.2% |
| Spain | 13.5% |
| United States | 13.3% |
The strongest cross-interests of the Impulse purchase audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 5.19× | ||
| 02 | Rossmann | Shopping | 4.95× | ||
| 03 | High-heeled footwear | Fashion & Accessoires | 4.85× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 4.77× | ||
| 05 | Cardigan (sweater) | Fashion & Accessoires | 4.34× | ||
| 06 | Stradivarius | Shopping | 4.29× | ||
| 07 | Party dress | Fashion & Accessoires | 4.26× | ||
| 08 | Natural skin care | Beauty & Wellness | 4.13× | ||
| 09 | Nail polish | Beauty & Wellness | 3.87× | ||
| 10 | Deal of the day | Shopping | 3.67× | ||
| 11 | Nail art | Beauty & Wellness | 3.66× | ||
| 12 | Black Red White | Home & Garden | 3.42× | ||
| 13 | Sweater | Fashion & Accessoires | 3.29× | ||
| 14 | Skin care | Beauty & Wellness | 3.27× | ||
| 15 | Blouse | Fashion & Accessoires | 2.95× | ||
| 16 | Skirt | Fashion & Accessoires | 2.94× | ||
| 17 | Dresses | Fashion & Accessoires | 2.57× | ||
| 18 | Food | Food & Beverages | 1.62× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.75× | |
| Patriotism | CONSERVATISM | 2.59× | |
| Design Affinity | PREMIUM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Impulse purchase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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