A data profile of the people who buy, follow and care about Food in Poland — modelled from more than twelve digital signal sources. Food has an estimated audience of 12,419,522 people in Poland.
Food has an estimated audience of 12,419,522 people in Poland. 61.2% are female, 38.8% are male, average age 40.0. Top brand affinities: Craps, Fábio Porchat.
Top brand affinities include Craps, Fábio Porchat, with strongest over-indexing on Craps (1.51× the country average).
Demographically, the Food audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Food fan in Poland is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Craps.
The key figures that characterise the Food profile in Poland.
61.2% are female, 38.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.0 |
| Estimated audience size | 12,419,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fábio Porchat | Movies & TV | 1.52× | ||
| 02 | Craps | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Sustainability | BALANCE | 0.95× | |
| Urban Lifestyle | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Travelling | THRILL | 0.64× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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