A data profile of the people who buy, follow and care about Food in Switzerland — modelled from more than twelve digital signal sources. Food has an estimated audience of 4,843,209 people in Switzerland.
The average Food fan in Switzerland is 41.8 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Babywalz, Picture book, Babywearing, with strongest over-indexing on Babywalz (1.74× the country average).
Demographically, the Food audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Food fan in Switzerland is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Babywalz.
The key figures that characterise the Food profile in Switzerland.
56.4% are female, 43.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.8 |
| Estimated audience size | 4,843,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Food audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 2.39× | |
| 02 | Canton of Geneva | ~500K | 2.37× | |
| 03 | Basel-City | ~300K | 2.01× | |
| 04 | Graubünden | ~200K | 1.59× | |
| 05 | Valais | ~300K | 1.45× | |
| 06 | Canton of Bern | ~700K | 1.44× | |
| 07 | Luzern | ~300K | 1.37× | |
| 08 | Vaud | ~500K | 1.11× | |
| 09 | Canton of Zug | ~70K | 1.10× | |
| 10 | Uri | ~20K | 1.04× | |
| 11 | Canton of Obwalden | ~20K | 1.01× | |
| 12 | Ticino | ~200K | 0.95× | |
| 13 | Canton of Glarus | ~20K | 0.95× | |
| 14 | Canton of Nidwalden | ~20K | 0.93× | |
| 15 | Canton of St. Gallen | ~200K | 0.92× | |
| 16 | Appenzell Ausserrhoden | ~20K | 0.92× | |
| 17 | Schwyz | ~60K | 0.90× | |
| 18 | Appenzell Innerrhoden | ~6K | 0.90× | |
| 19 | Jura | ~30K | 0.89× | |
| 20 | Aargau | ~300K | 0.87× | |
| 21 | Basel-Landschaft | ~90K | 0.83× | |
| 22 | Schaffhausen | ~30K | 0.81× | |
| 23 | Solothurn | ~100K | 0.76× | |
| 24 | Thurgau | ~90K | 0.72× | |
| 25 | Neuchatel | ~70K | 0.70× | |
| 26 | Fribourg | ~100K | 0.67× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babywalz | Kids & Family | 1.74× | ||
| 02 | Maxi-Cosi | Kids & Family | 1.73× | ||
| 03 | Britax | Kids & Family | 1.67× | ||
| 04 | Bratislava | Travel & Leisure | 1.66× | ||
| 05 | HiPP | Kids & Family | 1.66× | ||
| 06 | BabyOne | Kids & Family | 1.65× | ||
| 07 | Lindex | Fashion & Accessoires | 1.59× | ||
| 08 | Slovakia | Travel & Leisure | 1.58× | ||
| 09 | Children's music | Music & Radio | 1.58× | ||
| 10 | Baby Buggy | Kids & Family | 1.56× | ||
| 11 | Picture book | Literature | 1.54× | ||
| 12 | Baking powder | Food & Beverages | 1.54× | ||
| 13 | Romper suit | Fashion & Accessoires | 1.53× | ||
| 14 | Carter's | Fashion & Accessoires | 1.53× | ||
| 15 | Zalando Lounge | Shopping | 1.52× | ||
| 16 | Horse grooming | Pets & Animals | 1.52× | ||
| 17 | Panasonic | Technology & Electronics | 1.51× | ||
| 18 | Economic Community of West African States | Politics & Society | 1.51× | ||
| 19 | Babywearing | Kids & Family | 1.50× | ||
| 20 | Porch | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Sustainability | BALANCE | 1.19× | |
| Travelling | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Early Adopter Mentality | POWER | 1.10× |
Food has an estimated audience of 4,843,209 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.4% of Food fans are female, 43.6% are male, with an average age of 41.8 years.
Food fans show strongest brand affinity for Babywalz (1.74×), Picture book (1.54×), and Babywearing (1.5×) over the country average.
Food fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~700K), and Vaud (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on Picture book (1.54×), Babywearing (1.5×), Slovakia (1.58×), and Zalando Lounge (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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