A data profile of the people who buy, follow and care about Deal of the day in Poland — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 2,935,565 people in Poland.
Deal of the day has an estimated audience of 2,935,565 people in Poland. 68.8% are female, 31.2% are male, average age 42.8. Top brand affinities: Coupons, Sales promotion, Discount stores, Pepco, Auchan.
Top brand affinities include Coupons, Sales promotion, Discount stores, with strongest over-indexing on Coupons (2.72× the country average).
Demographically, the Deal of the day audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Deal of the day fan in Poland is more female, around 42.8 years old, with strong Individualism tendencies and a notable affinity for Coupons.
The key figures that characterise the Deal of the day profile in Poland.
68.8% are female, 31.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 42.8 |
| Estimated audience size | 2,935,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Deal of the day audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 3.37× | ||
| 02 | Sales promotion | Shopping | 3.13× | ||
| 03 | Coupons | Shopping | 2.72× | ||
| 04 | Discount stores | Shopping | 2.66× | ||
| 05 | Skirt | Fashion & Accessoires | 2.58× | ||
| 06 | Blouse | Fashion & Accessoires | 2.50× | ||
| 07 | Pepco | Fashion & Accessoires | 2.32× | ||
| 08 | Handbags | Fashion & Accessoires | 2.17× | ||
| 09 | Auchan | Shopping | 2.16× | ||
| 10 | Men's clothing | Fashion & Accessoires | 2.09× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.05× | ||
| 12 | Trousers | Fashion & Accessoires | 2.04× | ||
| 13 | Fragrances | Beauty & Wellness | 1.97× | ||
| 14 | Carrefour | Shopping | 1.95× | ||
| 15 | Dresses | Fashion & Accessoires | 1.93× | ||
| 16 | IKEA | Home & Garden | 1.86× | ||
| 17 | Footwear | Fashion & Accessoires | 1.77× | ||
| 18 | Hair products | Beauty & Wellness | 1.70× | ||
| 19 | Spas | Beauty & Wellness | 1.64× | ||
| 20 | Shoes | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.73× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.48× | |
| Travelling | THRILL | 0.50× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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